Executive editor, longtime Forbes staffer, native New Yorker, mom of 2, constant juggler.

New York
Joined August 2009
Elon Musk just became the first person ever worth over a half trillion. In fact he's worth some $677 billion. If/when Space X goes public, he'll be even richer. Crazy. via @forbes forbes.com/sites/mattdurot/2…
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Luisa Kroll retweeted
Have you been using Sora? Some back-of-napkin math suggests #OpenAI is spending more than a quarter of what it’s making to power its AI slop factory. There are a couple of potential silver linings (more training data + future tax savings). My latest for @Forbes: forbes.com/sites/phoebeliu/2…
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Former friends and OpenAI collaborators have very bad blood. Now Altman is looking to turn tables going after X, Tesla, Neuralink, maybe SpaceX. Will be interesting to watch. via @forbes forbes.com/sites/johnhyatt/2…
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Luisa Kroll retweeted
Seagulls, a billionaire's first-grade report card and the tale of a residential real-estate billionaire, as brilliantly told by @mhunterhart for @Forbes: forbes.com/sites/monicahunte…
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Luisa Kroll retweeted
#CoreWeave cofounder Brannin McBee spoke to @Forbes about the “important milestone” as shares started trading Friday: "I think we raised exactly what we needed for the business." My latest, on @CoreWeave's pricing, IPO implications and what's next: forbes.com/sites/phoebeliu/2…
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1/ The Tennessee mogul behind America's largest private nursing home chain lost control of his empire after a messy legal battle initiated by his son involving his younger wife and former caregiver. How the saga ended, from @jemimacmcevoy for @Forbes: forbes.com/sites/jemimamcevo…
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For a hint of what's to come in D.C., an in-depth guide to the notables who traveled to Mar-A-Lago Since His Election to show their loyalty: billionaires, foreign governments, senators, govs etc. via @forbes forbes.com/sites/zacheverson…
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The remarkable @Z_Everson is at it again, investigating Mar-a-Lago with the same approach that made him the go-to guy for happenings at Trump's D.C. hotel. He has found more than 100 notable guests -- billionaires, foreign leaders, governors, etc. forbes.com/sites/zacheverson…
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Rather than flowing to the nonprofit organizing his inaugural, some proceeds from Trump’s merchandise sales are being directed to a PAC where he can spend it on personal expenses @Z_Everson via @forbes forbes.com/sites/zacheverson…
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Terrific profile of Dick’s and billionaire owner Ed Stack: The brief I gave everybody was we need to design the concept that will kill @DICKS Sporting Goods. If someone opened the store that we’re going to design, we wouldn't survive. via @forbes forbes.com/sites/jemimamcevo…
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