Founder & CEO of @FutureWorkshops - 15 years top mobile product company, 🍏 partner, building agents & making them sing
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Joined April 2008
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Matt Brooke-Smith retweeted
Whats happening right now is probably way worse than the Hugging Face incident.
AI-powered attacks are hitting real organizations while major platforms disclose breaches and critical flaws.
- Microsoft reports AI agents targeting hundreds of organizations, reaching privileged cloud access in under three hours in multiple cases. It attributes the ConnectWise compromise to the same group.
- CrowdStrike documented four operators running successful AI-agent campaigns. One compromised at least 15 Argentine healthcare organizations.
- PHP2Shell: AI helped turn longstanding PHP flaws into working exploits. Cloudflare’s CEO reports millions of exploitation attempts. Their AI involvement is unknown.
- Railway disclosed possible access to customer secrets. LiteLLM shipped a backdoored release. Zeabur confirmed another breach and is shutting down.
- GitLab patched a maximum-severity flaw affecting 12 years of releases. Node.js patched a serious code-execution vulnerability, with Vercel deploying firewall protections.
Feels like a turningpoint.
We ran Tesco, Sainsbury's and Asda through our AI tool.
The one task in the top 3 for all of them: the rota.
Britain's biggest retailers, losing to "can anyone do Sunday?"
Tool estimates from public info. Not real results, not endorsed by them.
groundwork.fws.io/s/x-superm…
Matt Brooke-Smith retweeted
Your whole home as a live 3D model on your iPhone 🏠
Tap a lamp in 3D and it turns on. Dim it, change its colour, set the AC, switch scenes.
Works with Home Assistant, Hue, Apple Home and Smart Life. Synced with your Mac. Open source, on GitHub 👇
Matt Brooke-Smith retweeted
What Iran is doing is opening a door through which it can use Houthi pressure to build a consensus group with KSA, that pushes Trump to end all actions and sanctions against the Iranian state.
A problem was deliberately created for the Saudi kingdom so that it would now more openly advocate for Iran’s interests. In short, that’s what this is about.
Them: "What's the AI subscription getting us?"
You: "Loads."
Them: "Doing what?"
You: "Emails??. Mostly?"
Don't be you. Type in your website and get 10 tasks your teams could automate with AI, plus what that time's worth. One minute. No call.
groundwork.fws.io/opportunit…
Love it - so much more of a car than the Ferrari microwave on wheels
Matt Brooke-Smith retweeted
We have no model companies.
We have no data centres ready.
We have energy 4x the price of anyone else.
We let clowns rule our country.
Time for a change Britain.
Stop being so arrogant. Be a student. Learn from the US and China.
Today Apple announced the iPhone Duo. I can't wait to get one.
Tonight I've watched the 6 design talks Apple published and I'm sharing my notes here for product leaders, designers and developers.
Let me know what you build!
Matt Brooke-Smith retweeted
UK Civil Service salaries never cease to confuse me, you can either help manage the UK’s nuclear defence for £47k or you can make TikToks for Andy Burnham for £57k
Matt Brooke-Smith retweeted
A day later and I feel even more confident in this: Siri is going to be the AI that most consumers end up using most of the time (if they have an iPhone). It's the AI you have with you, with access to everything. And yes, it's finally good enough. spyglass.org/siri-ai/
Its annoying that @Xero gates API calls for many reports, bank statements and journals... isn't that my data that I'm paying you to host?
Matt Brooke-Smith retweeted
This is happening sooner than I thought. The cost acceleration is about to be brutal.
Sadly I can see how one of the winners of this will be Google
🦔Microsoft canceled its internal Claude Code licenses this week after token-based billing made the cost untenable, even for a company with effectively infinite cloud resources. Uber's CTO sent an internal memo warning the company burned through its entire 2026 AI budget in just four months. American AI software prices have jumped 20% to 37%, and GitHub (owned by Microsoft) is dropping flat-rate plans for usage-based billing across its products.
My Take
The AI subsidy era is ending in real time. The same company that put $13 billion into OpenAI and built the Azure infrastructure powering most of Anthropic's compute just looked at the bill from a competitor's coding tool and decided it was not worth paying. That is not a productivity failure on Anthropic's end. Token-based pricing is forcing every enterprise customer to confront the actual cost of running these models at scale, and the number turns out to be far higher than the flat-rate experiments suggested.
This ties directly to my Gemini Flash post yesterday. Anthropic, OpenAI, and Google all raised effective prices in the last six months. Enterprises that built workflows assuming AI costs would keep falling are now watching annual budgets evaporate in months. Two outcomes look likely from here. Either enterprises scale back AI usage to fit budgets, which slows the revenue ramp the labs need to justify their valuations ahead of IPOs, or the labs cut prices and absorb the losses, which makes the unit economics worse at exactly the wrong moment. Both paths land in the same place, the numbers stop working, and somebody has to take the writedown.
Hedgie🤗
Matt Brooke-Smith retweeted
And it's HQ'ed in King's Cross.
It's neighbours include OpenAI, DeepMind, Meta, Wayve, and Anthropic's new 800-person office is just down the road.
London is on a generational run.
Recursive Superintelligence has been valued at $4bn, excluding the new capital, despite its AI concept being at the research stage ft.trib.al/BUToUMy
Matt Brooke-Smith retweeted
You have no experience.
You’ve never started a company.
You’ve never had a full time job.
Nike is going to kill you.
You’re a kid.
You don’t have technical skills.
You shouldn’t build hardware.
Apple is going to kill you.
You can’t build hardware.
You can’t measure heart rate non-invasively.
Athletes don’t care about recovery.
Under Armour is going to kill you.
It won’t be accurate.
You don’t listen.
You’re an ineffective leader.
You can’t recruit great talent.
You’re going to have to pay every athlete.
You can’t measure sleep non-invasively.
It’s too expensive to research.
Athletes are a small market.
The product costs too much to make.
The product costs too much to sell.
Your valuation is too high.
Consumers aren’t going to want it.
Hardware is too hard.
You should measure steps.
Fitbit is going to kill you.
You can’t build a marketing engine.
You can’t raise enough money.
You need a real CEO.
Google is going to kill you.
You can’t be a subscription.
You can’t build a brand.
You can’t do consumer in Boston.
Your valuation is too high.
You shouldn’t make accessories.
You shouldn’t make apparel.
Lululemon is going to kill you.
You can’t predict Covid.
Stay in your niche.
You are going to run out of money.
You can’t build a health platform.
Amazon is going to kill you.
You can’t measure blood pressure.
You can’t get medical approvals.
The market is too small.
You don’t understand AI.
The market is too competitive.
It won’t work internationally.
The supply chain is too complicated.
You can’t build an AI.
You can’t raise enough money.
It’s too competitive.
Healthcare isn’t going to want it.
…
Just keep going ✌️
Matt Brooke-Smith retweeted
Our developer conference Code with Claude returns this spring, this time in San Francisco, London, and Tokyo.
Join us for a full day of workshops, demos, and 1:1 office hours with teams behind Claude.
Register to watch from anywhere or apply to attend: claude.com/code-with-claude