
ALT There is a feeling I search for: being in good hands. It is the feeling I look to give and the feeling I look to receive. I know I am in good hands when I sense a cohesive point of view expressed with attention to detail. I can feel it almost instantly. In any medium. Music, film, fashion, architecture, writing, software. At a Japanese restaurant it's what omakase aims to be. I leave it up to you, chef. When I am in good hands I open myself to a state of curiosity and appreciation. I allow myself to suspend preconceived notions. I give you freedom to take me where you want to go. I immerse myself in your worldview and pause judgement. I want to be convinced of something new. I want my mind to be changed. Later I may disagree, but for now I am letting the experience soak in. That trust doesn't come easily. As an audience member it's about feeling cared for from the moment I interact with your work. It's about feeling a well-defined point of view permeate what you make.

United States

South Asia

ALT Why Obsidian is 100% user-supported and not backed by VC investors: 1. We want to stay small, we don't need to hire lots of people 2. We follow strict principles that we do not want compromise 3. Our users are happy to support us, we don't need VC money Obsidian will not exist forever, no app will. However, the files you create in Obsidian are yours, and can hopefully last for generations. VCware is built with a five year horizon, it is not built to live on for decades. Many startup founders raise VC money because they need the upfront capital to build their product, or they see it as a shortcut to growth. For some products the capital truly is necessary, but too often it's fueled by impatience and the inertia of Silicon Valley. In the short term, VCware tends to subsidize pricing to acquire users. It's easier to grow if your product is cheap or free. But this generally comes at the cost of hoarding user data, and locking in customers. Once you're in you can't get out.

ALT To keep raising money, VCware must paint an increasingly enormous vision of their future, which becomes impossible to live up to. This leads to increasingly disparate priorities that gradually make the product worse. What starts off as a useful app become burdened with crap. Eventually all VCware must exit. That means being acquired or going public to pay back investors. It's expected that 9 out 10 startups will fail. That's just part of the math in a VC portfolio. The startups that have big exits pay for the ones that fail. It is now possible for tiny teams to make principled software that millions of people use, unburdened by investors. Principled apps that put people in control of their data, their privacy, their wellbeing. These principles can be irrevocably built into the architecture of the app. Principled people have always been able to make principled software. The difference is that now you need far less money and far fewer employees to reach far more customers.





















