Editorial director of news @fos.
NYC
Joined October 2009
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Lisa Scherzer retweeted
The Knicks respond to reports that they sent a fake phishing email to MSG employees promising a championship ring:
"Using the rings as a lure to gain employees attention was an unfortunate mistake."
James Dolan used the promise of Knicks championship rings to test employees’ cybersecurity awareness, sources tell The Athletic.
Those who clicked the fake offer for complimentary rings were forced to attend a mandatory cybersecurity class.
Free to read: nyti.ms/4i3iIVT
Amid an increasingly promotional US wholesale environment, DECK CEO said on earnings call they're not going that way: "I assure you, we will compete aggressively, but we are not participating in a race to the bottom."
DECK revenue still missed Wall St expectations & it lowered full year guidance; shares dropped. Evercore analysts: "We think it was prudent to lower the FY27 Hoka outlook amid an ongoing drumbeat of cautious discounting comments from peers. And DECK avoided a bigger bear case again by holding profitability together"
DECK revenue still missed Wall St expectations & it lowered full year guidance; shares dropped. Evercore analysts: "We think it was prudent to lower the FY27 Hoka outlook amid an ongoing drumbeat of cautious discounting comments from peers. And DECK avoided a bigger bear case again by holding profitability together"
The maker of Hoka and Ugg brand footwear reported record revenue for the second quarter. trib.al/yn5hnVf
mmmkay
At @nextpredictio conference, top Polymarket lawyer @livchalos says political candidates betting on their own races technically “is not insider trading” — but still violates Polymarket rules, because candidates can manipulate the market by influencing the outcome.
BNP Paribas analyst on Nike CFO group meeting: We observe that Nike’s investor relations website recently changed its tagline from “Nike is a growth company” to “Nike is a sport company”. 👀
Lisa Scherzer retweeted
SCOOP: The CFTC ordered Novig and ProphetX not to list certain sports event contracts they've self-certified and wants them to explain why the markets should be allowed, @FOS has learned.
“It’s kind of a warning shot” to prediction markets a source says.
frontofficesports.com/articl…
Jefferies analysts met with new Nike CFO David Denton and write a note titled "On NKE We Say Just BUY It"... "We liked his approach of optimal transparency and realistic grounding when he provided the Street F'27 guidance with F1Q results"
Concerns about Hoka ahead of DECK earnings from Evercore analysts: "Our concerns that Hoka’s core US rev growth could be sustainably slower haven’t diminished, potentially putting guidance for total FY27 Hoka revenue growth at risk"... "Our US checks on Hoka have been sluggish lately with the Clifton 10 still discounted in key channels since Memorial Day."
A spokesperson for Batesville Casket Company, which provides caskets and cremation urns, said: “Families today want a memorial that reflects who their loved one really was, and for many people, a favorite team is a big part of that identity.”
Today at @FOS, we're exploring the business of die-hard fandom—literally
The Jacksonville Jaguars have enlisted a company called Eternal Fan as their "official fan memories partner." As part of the deal, Eternal Fan is creating a roughly 14-foot-by-14-foot installation that will be placed on the plaza outside the team’s “Stadium of the Future,” currently under construction and slated to open ahead of the 2028 NFL season
Fans can purchase dedicated space within the memorial to store memorabilia and personal items, including — yes — sealed cremains
Fans can purchase dedicated space within the memorial—dubbed the 904Ever Club, a nod to Jacksonville’s area code—to store memorabilia and personal items, including sealed cremains. @FOS
frontofficesports.com/articl…
Excluding the tariff refund, Adidas's gross margin would have been flat, says Telsey Advisory analysts
Adidas prereleased Q3 earnings: revenues grew 7%. The company recorded a tariff refund of around €200 million, which contributed to the gross margin improvement. Adidas now projects full-year operating profit to increase to around €2.5B ($2.8B) in 2026 (previously: around €2.3B).
Adidas prereleased Q3 earnings: revenues grew 7%. The company recorded a tariff refund of around €200 million, which contributed to the gross margin improvement. Adidas now projects full-year operating profit to increase to around €2.5B ($2.8B) in 2026 (previously: around €2.3B).
Lisa Scherzer retweeted
Five times as many new New York Jalens since the Knicks in five, per @haideechu @THECITYNY:
“Before the Knicks faced the Spurs in mid June, just five babies born in NYC had been named Jalen since March. Since then, 27 newborns have taken on the name.”
thecityreporter.nyc/2026/10/…
On Tuesday morning, the cheapest individual ticket on Ticketmaster was more than $2,200; on StubHub, it was more than $2,100, and on SeatGeek it exceeded $2,200.
Want a last-minute ticket for the Knicks' opener vs the 76ers? It'll cost you a pretty penny.
"This will go down as one of the most expensive regular-season games in NBA history, if not the most expensive,” TicketData founder Keith Pagello tells @FOS.
frontofficesports.com/articl…
Two signature John Daly cocktails will be added to the menu at 55 Topgolf venues – a canned tea and lemonade cocktail with Good Boy Vodka. Daly Vibe merch brand will also be sold at some venues
News: John Daly will return to Topgolf Augusta during the 2027 and 2028 Masters thru an expanded nationwide deal with Topgolf.
@PGA_JohnDaly turned to @Topgolf in April after the Hooters he annually spent Masters week at shut down.
Details First @FOS ⬇️
frontofficesports.com/articl…
if i can't put a cassette tape in it, can you call it a walkman?
Sony introduced three new Walkman music players, including a $5,900 gold-plated model bloomberg.com/news/articles/…
Lisa Scherzer retweeted
I don't know how this keeps happening but at this point it's worth remarking on. My latest 👇
frontofficesports.com/articl…
Lisa Scherzer retweeted
NEW: The SEC isn't backing down from litigation against LSU, despite the fact that the Tigers didn't roster two players who had signed NFL contracts.
The SEC pointed to LSU's men's basketball roster and cited concerns about future rogue operations.
frontofficesports.com/articl…
