
ALT Talk as part of the Language and Communication Research Lab Webinar Series. In this talk, I will sketch a social semiotic perspective onto culture and interculturality (Adami, 2023), which accounts for recent conceptualisations in cultural anthropology, and tries to tackle the issue of what is (inter)cultural in multimodal sign-making. I will demonstrate the application of such a perspective through an analysis of participants’ sign-making in a gameplay video, threading between sharedness and non-sharedness (Toh, Fei and Adami, 2023). The analysis shows the potentials of adopting a semiotic rather than linguistic perspective on culture and interculturality, and of looking at patterns of sharedness and non-sharedness as expressed multimodally in any instance of communication, rather than predefining as intercultural a context on the basis of the participants’ mother tongues, ethnicities or nationalities.


















