I'm a digital marketer who likes to mine $$$. Learning better ways to build a targeted audience and improve CRO.

Malaysia
Joined January 2022
HENN released CarbonBudget, a free tool that tests European projects against the Paris target using only location and floor area. Small studios without a consultant can catch problems at sketch stage.
Practitioners from Wardle, Archier and Candour, and Hassell discussed AI at an ArchitectureAU roundtable this June. The useful test: does it shorten the loop between a design choice and its carbon impact? Link in reply.
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AI can get you to the first pass of customer feedback fast. It won't tell you which problem to fix first. Pick the source, then the analysis, then the owner who acts on it. Who on your team reviews the findings before they become decisions? 💬
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Dezeen asked 26 top studios about AI and 25 are actively encouraging it. One partner only uses it when it makes an actual impact, given cost and data centre energy. Hours saved on the drawing set is the test I'd apply. Details in link.
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A 13 March 2026 EU study of six countries found solar shading and insulation standing out in most of them, but carbon estimation tools still lag behind. Carbon math belongs in the first sketch, before the decisions lock. 🌱 Details in link.
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Rooftop solar makes the photo. Embodied carbon in the slab and framing usually gets counted last, if it gets counted at all. Ask for that number at schematic design, not after the bids are in. 🏗️
The strongest designs I've seen started with a question, not a sketch. What does this space need to do for the people who live and work in it? Answer that first and the creative choices get much easier. Bring your whole team into that conversation early. 🌿
88% of shoppers say they're likely to use a business that responds to every review. Just 47% say the same about brands that never reply. Your replies are social proof too, so join the conversation and show people you're listening. 🤝 Details in link.
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Chaos and Architizer surveyed nearly 800 architects and designers. 64 percent have tried AI tools. Chaos says the field moved from testing to integration. Concept renders are the easy win. Keep construction drawings in human hands. Details in link.
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Speed is the wrong thing to brag about with AI renders. Concept stage is where a fast image earns its keep. By design development, the image has to match the window schedule and the structural grid. Check dimensions by hand.
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Most renovation talks start with what to tear down. We start with what already stands on the lot. Detroit firm McIntosh Poris has made a name for stopping the wrecking ball, and that is the kind of reuse a homeowner can actually copy. Start with the frame you have, then decide...