Demand Generation Marketer | 10+ years in SaaS | Host of Marketing Revisited š | #digitalmarketing #demandgeneration | Opinions my own
New York
Joined February 2011
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Before you try to market yourself to be bigger than you are, ask this: can being small my my advantage?
People like @randfish do this exceptionally well, and so could you. #twittermarketing
They say never meet your heroes. @randfish is the exception to that. He was brilliant, and absolutely delightful.
Design a straightforward survey.
Follow up for interviews w/ a handful of respondents.
Run some of the results through @sparktoro, @similarweb, maybe @Brandwatch (if you've got the budget).
Audience research doesn't need to be an onerous process ššš
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Donāt let a great idea thatās hard to measure be shelved in favor of a mediocre idea thatās easy to measure.
Downside of the LinkedIn laughing emoji:
When I post something that I hope is funny, a thumbs up now feels like a "well, at least you tried your best."
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I really thought Iād have digitally transformed a lot more stuff by now.
All I did was buy a lot of tech.
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Lead gen is like fast food.
It feels like a bargain, gives you a quick hit, but ultimately doesnāt satisfy your hunger.
Liam Moroney retweeted
B2B Marketers - the landscape has changed dramatically over the past few years.
To stay ahead of the curve, your mindset & strategy need to evolve.
What is the most important shift you need to make?
Listen to this episode with @liamdmoroney to find out: sirkinresearch.com/marketingā¦
Lead gen ads should never be the first touchpoint with your brand.
Thatās charging a fee to read evidence of your expertise.
Aspire to build a team that feels confident about the strategy, valued as individuals, supportive of each other, empowered to take risks, and safe enough to fail.
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Too many B2B brands obsess over what their website looks like but never focus on why people will choose to visit it.
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I spent 3 days in Boston and only 3 people told me about their Irish heritage.
Should someone check on Boston?
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Liam Moroney retweeted
None of us should accept a future in which our daughters and granddaughters have fewer rights than we did.
I mean how does this not just warm your heart š
Used @notarize today & chatted w/ the notary. He said "this platform has allowed me to double my income and stop working manual labor so I really appreciate it."
Hit me right in the feels. Much for team @notarize
to be proud of these days.
šme walking & swearing an oath
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