spent some time watching this great video by Levi and also reading the thread behind his video and finally decided to share my thoughts. before i go in (pause), i agree with Levi on retention one hundred percent so with that said, lemme explain all 5 agency founders are without a doubt correct on their different views and personally i think there's not "one" specific things that makes crypto marketing fail generally.....it's always a mix of different things but one specific thing causing crypto marketing to fail can be a reality if we look at different products/brands individually →like mitchell said in the thread, messaging is a strong one - you don't expect a team who's passing different messages on different channels (x, IG, medium, YouTube.etc) to succeed at that marketing campaign. In the end, there'll be lower conversion and trust, lower trust and even leave your audience confused asl → Juan also spoke about product which is true - i've always been one to believe a mid or bad product with high marketing spend will drive insane attention and awareness to their product but inevitably retention would suprise you like santa Claus. - The retention graph would show the cost of user acquisition that looks good is actually a major gap - you'd think making $300k from a $100k marketing campaign is gud tek in yerms of revenue until you account for other costs like employees salary, API and all the technical costs, and so much more. - A great product with high marketing spend would just make revenue flow like a river because retention is relatively easier when a great product is in the frame. and i think that really should be the basis for crypto marketing • "don't optimize for attention and acquisition, optimize for retention" cuz in the end when the funds allocated for marketing that was gotten thanks to investors is exhausted, if retention wasn't the basis for that campaign then the truth will speak for itself and i think that's another problem with crypto marketing. crypto marketing currently has its entire backbone built on incentives and i feel it can lead towards the psychological and behavioral sides of the users more. that's why i'm currently running a "48.5 laws of retention" series to show how we can move away from incentives and more to a psychological and behavioral layer of marketing in the space. i dropped all the laws early september in an article and recently started dropping articles explaining each law one by one and would be dropping law 2 later this week by God's grace. *stops typing.....*