Husband to Vanessa, Dad to Morgan, Maisy & Maddox. Wannabe CrossFit athlete & big wave surfer.
United Kingdom
Joined March 2009
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This is a sentence I never thought would come out of my mouth…
…I’m launching not one, but TWO books in 2025.
Yep. Me. A bloke who still struggles to spell ‘entrepreneur’ without autocorrect.
The first one is called “All Revved Up” — it’s a caffeine-fueled mashup of real-world Revenue Operations carnage and how to actually align your revenue teams without causing a small civil war. If you’ve ever tried to get Sales, Marketing, and Customer Success in the same room without someone crying (or quitting) while battling startup and scale-up go-to-market madness… this one’s for you.
The second is “Global Sales Animal” — an unfiltered ride through the madness of selling across borders, time zones, languages, and whatever that smell was in that one airport in Nigeria. It’s packed with war stories, mistakes I hope you never repeat, and a few near-death experiences (literal and metaphorical).
Neither are polished TED Talk manifestos. They’re raw, real, and possibly riddled with too much honesty (and a few spelling mistakes).
But they’re done. And I’m oddly proud. And slightly terrified.
It all became a bit too real today when the printer emailed me to say my proofs are in transit. 😱
Here’s the thing:
I’ve made every mistake you can make in a career.
I’ll probably make a few more next week.
If these books help someone avoid just one of them — or just feel better about the chaos they’re in — then job done.
Stay tuned. Pre-orders, sneak peeks, and a few outrageous behind-the-scenes stories coming soon.
#AllRevvedUp #GlobalSalesAnimal #BookLaunch #RevOps #SalesWarStories #AuthorInDenial #MistakeMachine #LessonsFromTheTrenches
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Perfection is a trap disguised as quality.
Ship fast. Read the signal. Iterate or kill.
The market doesn't reward polish. It rewards relevance.
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Executives make decisions based on vibes and last quarter's numbers.
ObservatoryOS: installed intelligence. Macro signals mapped to your company context. Weathermaps for strategy.
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Weekly filter:
→ What compounded?
→ What was just noise?
→ What do I kill next week?
Most founders never ask the third question.
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Most continuous improvement is theatre.
Workshops that feel productive.
Reports that get filed.
Actions that never get tracked.
The real issue? Bad decisions upstream.
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AI made doing things cheap.
It made being wrong expensive.
The constraint now is decision quality — not execution speed.
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Every company says they care about improvement.
Then they track it in spreadsheets, slide decks, and meetings no one remembers.
There's no system of record for improvement. That's the gap.
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There's a difference between operators and employees.
Employees complete tasks. Operators build systems that complete tasks without them.
After building multiple businesses, the biggest shift was asking one question before starting anything:
"Does this survive without me?"
If the answer is no, you're not building an asset — you're building a job.
The real leverage isn't in doing more. It's in designing things that do more for you.
#OperatorMindset #BuildingInPublic #AssetCreation
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If the answer is no, you're not building an asset — you're building a job.
The real leverage isn't in doing more. It's in designing things that do more for you.
#OperatorMindset #BuildingInPublic #AssetCreation
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Most people confuse being busy with building something.
If it doesn't compound, it's activity — not progress.
Build assets. Not to-do lists.
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Built what I couldn’t find.
AI City: a map of the AI ecosystem leonhardwick.com/ai-city
235 companies. 15 districts. 3 zones
Software, capital, infrastructure
Big takeaways:
Sovereign money is massive
Energy is the constraint
Open vs proprietary is wide open
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Continuous Improvement has a blind spot.
It optimises flow, quality, and efficiency…
but rarely questions whether the work should exist at all.
You can improve everything
and still go nowhere.
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I have always had ideas. Never the material skills to develop them to the point of launch on my own. The first iteration of Handshakr took me a boat load of money, a load of pain and suffering and it ultimately failed as a software business.
Fast forward to mid 2025 and AI development products emerge. They were decent to start but rapidly evolved to allow anyone to bring an idea to life to the standard that most software company founders historically would have needed development skills or a large sum of money to build out their idea.
I’ve since been able to tinker and ultimately create over 10 products - most of which are experiments but a number of them are fully working tools people are using and getting value from. 5 of which I have exited.
The point here is not “Look at me, I’m so clever” it is this… If you’ve ever had an idea, a brain worm you’ve thought about for years but didn’t have the coding skills to bring it to life, the barrier to building that idea has disappeared.
Go and build the thing. You won’t regret it!
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Building Populai in public.
I’m creating a synthetic population you can test decisions against before you commit.
Not opinions. Not guesswork.
Real signal on what might actually happen.
Early days. Rough edges.
If you’re working on decisions that matter, follow along and give it a try.
populaihq.com/
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Most companies don’t have an execution problem.
They have a decision problem.
Bad priorities → perfectly executed.
Good teams → busy on the wrong work.
Fix what enters the system, not just how fast it moves.
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