Jay Feldman | Lead Gen Jay

Everyone's racing to start an AI automation agency. Jay, who says he built Otter PR to $600K/mo, ranked it dead last of 3 AI agency models for 2027. His #1 pick isn't what most people expect. Here's what it means:

"I'm this close to telling you guys to stop." A client said that. Not because it failed, but because 125 interested leads came in during his first month. Before that: two cold email campaigns and one half-interested reply. The story below:

My team's close rate almost tripled after I connected AI to our entire sales process. (My numbers, not a guarantee.) I didn't build it to replace closers. I built it to make them better. My exact process below:

How we got 78 positive responses from real decision-makers (and $370K in tracked opportunity value) for Safe Haven Defense with cold email. We got there by cutting 4 out of 5 verticals, not by sending more. Details below:

How we got 78 positive responses from real decision-makers for Safe Haven Defense with cold email. $370K in tracked opportunity value along the way. The key: we stopped spreading volume across every market. Details below:

How we got 54 qualified opportunities for Spark Study Club with cold email. The winning move was ignoring our reply rate. Details below:

How we got 54 opportunities for Spark Study Club with cold email. The surprising part: the angle that got the 2nd most replies was the worst performer. Details below:

Everyone's asking "Instantly or Smartlead?" They're missing the real shift in cold email software. It's moving toward the GoHighLevel model: unlimited client sub-accounts, white label, and API provisioning. What this means for agencies below:

Everyone's still copying their 2025 cold email setup. Jay (10+ years in cold email) says parts of it are outdated for late 2026: domains, DNS, mailbox sourcing. Your deliverability problem may not be your copy. What changed below:

I stopped paying $500/month for Apollo. Replaced it with a stack that gives me UNLIMITED leads for a fraction of the cost. My exact process below 🧵