Raising a round feels like winning, but it can become one of the most expensive decisions a founder will ever make. @lanemerrifield cuts through the noise with an important reminder: capital should match immediate use, clear milestones, and real leverage. Otherwise you’re paying for money you didn’t need yet.

Self-awareness is an underrated founder skill. @lanemerrifield didn't build Club Penguin into one of the most iconic digital brands of its era by having all the answers. He built it by knowing which questions to ask (and who to ask them to).

Be honest: are you an empath or opportunist? Intro Expert @lanemerrifield breaks down the different types of entrepreneurs and their success rate.

Many founders treat startups like a marathon they didn’t train for (and then wonder why they collapsed halfway through). @lanemerrifield, founder of Club Penguin, breaks down why personal prep matters just as much as business prep.

Confidence gets you started. Humility keeps you growing. Intro Expert @lanemerrifield, Co-Founder of @clubpenguin (acquired by @Disney) reminds founders that the strongest leaders know their strengths, blind spots, and have the courage to ask for help when it counts.