@lance1098

XPresident and COO of DDB Canada, providing thoughts on brands, advertising, sometimes sports,

 Toronto, Ontario
linkedin.com/in/lancesaunders
Joined February 2009
  • Tweets289
  • Following573
  • Followers366
25Media
Ad agencies owe Daniel a huge debt of thanks for showing our clients if, “... 90 to 95% of our decisions and behaviors are constantly being shaped non-consciously by the emotional brain system” then great creative work has to generate a strong emotive reaction.
Wisdom Theory
@wisdom_theory27 Mar 2024
Daniel Kahneman, who changed psychology and economics forever, dies at 90. Thanks for everything. We remember him in 10 great quotes:
3
82
Just posted a photo instagram.com/p/CpNe_zNuEXO/…
44
Winter is back and no one loves it more than Piper . #portiesofinstagram #portugesewaterdog #porties #snowday #snowdogs #snowdogsofinstagram #nikonphotography #exploreontario #fstoppers #kelbyone#blackandwhitedogs instagram.com/p/CpD3PlKu4-6/…
1
54
Just posted a photo instagram.com/p/Co5bXOIugd-/…
41
Mark this under “OMG consumer strategies never to be seen again.”
Trung Phan
@TrungTPhan30 Aug 2021
Advertisers could literally do anything back in the day
1
Felt like a kid again on Christmas morning. #GoHabsGo #LeafsForever #HabsvsLeafs
1
What is the over/under on someone in the Leafs organization saying in next few days, “ we just have to trust the process...”
This quoted post is unavailable.
Try viewing anyway · View on X
1
1
Doing another talk tonight this one on photography. instagram.com/p/CNUvL6sAHTC/…
Looking forward to moderating an APG event tomorrow on ageism. Sadly, one that eventually impacts everyone in our industry. linkedin.com/posts/marktombl…

#ageisminadvertising #advertising #planning #strategy | Mark Tomblin

Thrilled that we at Account Planning Group of Canada - APG Canada are holding the first Canadian event focused on ageism in advertising this coming Wednesday, March 31st, at 5pm EDT. It's an import...

linkedin.com
2
Feeling a lot safer about 2021 now that our gov’t has announced their top priorities, tomorrow’s, “ look both ways before you cross the street “
Caroline Mulroney
@C_Mulroney27 Dec 2020
Going into 2021, let’s make seat belt safety a top priority.   More than 50 people lost their lives this year in Ontario because they weren’t wearing a seat belt. Every time you get into a vehicle, make sure you and your fellows passengers buckle up. A quick click saves lives!
Lance Saunders retweeted
Roy Nemer@RoyNemer24 Dec 2020
Busweiser has sent out a bottle to every goalkeeper Lionel Messi has scored against for his record 644 goals for Barcelona. They received a bottle for every goal Messi scored against them. Some received more than 1 bottle. Every bottle is numbered with Messi's goal number.
909
12,316
5,198
65,851
Most election ads suffer from any semblance of an idea this one is the exception, brilliantly simple with a strong call to action.
Reid Holmes@Reidiculus29 Oct 2020
Brilliant. Share share share.
Lance Saunders retweeted
Brett Macfarlane@macfarbt22 Sep 2020
100% true.
Cary Cooper@ProfCaryCooper18 Sep 2020
This is how civilised & considerate is Canada!
1
He doesn't protect them. He doesn't respect them. He's a disgrace. #WakeUp
1,151
17,945
2,159
41,858
This is less about politics and more about the triumph of the human spirit, so inspiring whatever your political affiliation.
philip lewis
@Phil_Lewis_21 Aug 2020
Brayden Harrington with the speech of the night #DemConvention
Brilliant
Rob Campbell@Robertc197017 Jul 2020
A brand asked me to help them. Procurement emailed, "your fee is higher than other partners we use, please lower it". I responded, "your products are higher priced than others I could buy, please lower it". They respond, "we accept your rate, look forward to working with you".
That’s world class.
Helen Dale (not on your team, but always fair)
@_HelenDale18 Jun 2020
Manners cost nothing.
If your interested in storytelling creation this podcast might be for you. podcasts.apple.com/ca/podcas…

Lance Saunders, DDB COO - How agencies create brand stories that sell.

Podcast Episode · Q.west for good: Change leadership stories with Denise Withers · May 26, 2020 · 31m

podcasts.apple.com
I #GIVEaDAM about Canada, beavers and Skittles this Canada Day. Do you? skittlesgiveadam.ca
Lance Saunders retweeted
Jill Schnarr@jillschnarr6 Feb 2018
“If something’s going on in your life and you’re struggling, embrace it...because you are growing.” - Nick Foles xitter.cf/latimesfarmer/status/9… – at Vancouver, British Columbia
Sam Farmer@LATimesfarmer6 Feb 2018
I printed this Nick Foles quote because it is just so excellent:
1
2
Load more