Look out honey cuz I’m using technology. UX writer. Anthropology nerd. On a mission to rid the world of unnecessary capitalization. I respond well to dogs.

Joined July 2017
This was an unexpected but deeply satisfying personal and professional highlight of 2018 for me. Many thanks to everyone at Awkward Silences and @userinterviews for the invitation to discuss this particular passion of mine, and hey, everybody—let's keep the conversation going!
This week on our podcast @erinhmay and @jhforster talked to @lagataUX, UX Writer at @apintego about creating research plans that evolve. Qual can inform quant and vice versa to create research that's more comprehensive and gives you better insights. buff.ly/2Gbu0r9
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Cat Anderson (she/her) retweeted
This is an incredible opportunity for the 1,000 richest people on earth I hope they’re all invited
OceanGate co-founder wants to send 1,000 people to a floating colony on Venus by 2050 trib.al/4aDysI2
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Cat Anderson (she/her) retweeted
I clicked an unsubscribe link in an email and got taken to this page and I swear this should be illegal
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UX WTF
OK let's try this again, ordering a nothing burger from McDonalds. this time nothing else in the order. will they cancel it? deliver an empty bag? i am doing this so you don't have to
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Any copywriters looking for a new role? Here’s one where you’d get to work with one of the best managers, colleagues, + human beings I know, @DaveGold—PLUS tackle a fascinating & important industry that really needs great copy. DM me (or Dave) for details apply.workable.com/cover-wha…
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Must’ve laid off the owner of the style guide doc 😂
It is perfect that the official voice of Twitter is now "Estonian phishing email."
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Cat Anderson (she/her) retweeted
The contradictory Oxford comma use, the missing punctuation, the random insertions of Elon-speak… It’s always immediately noticeable when copy editors get fired
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This would absolutely work on me + working women I know. Great advice!
In the last 10 years I have hired over 300 people. I have found that it's WAY HARDER to recruit senior women leaders, even as a female CEO. Here’s my playbook for how to get great senior women to join your company:
Good accessibility tip!
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WTAF kind of error message is this??
Apparently “Dr” and “woman” do not match on British airways. Looking forward to their reply.
I guess I’m not surprised, but I *am* infuriated by this 🤬
Recently, one of our marketers discovered that Amazon does not allow "queer theory" to be included as a keyword in enhanced product descriptions (the fancy graphics you sometimes see at the bottom of a book page on Amazon).
Cat Anderson (she/her) retweeted
A new type of typeface might be beneficial to neurodivergent readers! 🤯 It's called bionic reading — the first few letters are bolded, making it easier for readers to glide through text and stay focused. (links in reply)
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Hard agree. I 100% get what the bot writer was going for here ( = probably some KR around chatbot engagement and automation)… but it’s emotionally manipulative and bad UX.
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If you haven’t seen it yet, the next Stockholm UX Writing and Content Design Meetup on the hostile UX of borders is next week! The speaker lineup is going to be amazing (I know, I’m biased). Sign up! (And would love RTs) meetup.com/Stockholm-UX-writ…
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👇👇👇👇👇
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Automation as an Abuse (AaaA)
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If there’s one thing baby boomers can’t resist, it’s Unnecessary Capitalizations for Emphasis
The substance of Ginni Thomas’s texts is outrageous, but it’s the random capitalization of important sounding nouns that pushes them fully into the category of morally unforgivable.
Just… vile.
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