Web3, influencer mktg, adtech advisory, online advertising, multimedia content, digital strategy & marketing. @commonspacehq
Los Angeles
Joined April 2007
- Tweets11K
- Following649
- Followers1.9K
- Likes1.4K
KW Low retweeted
The QAnon crazies are trying to take over the state of California. Please encourage all of your friends in California to VOTE NO on September 14th and share this far and wide.
KW Low retweeted
In case you missed the livestream, CodeLaunch ATL 2021 Quarterfinalists were announced! Check out the video below to find out who the Quarterfinalists are and what their next steps will be to advance in the competition.
youtube.com/watch?v=94IO3EoX…
KW Low retweeted
Breaking: An earthquake has just shaken Los Angeles. Preliminary reports from the @USGS says it was a 6.6 magnitude quake.
KW Low retweeted
Join me & retweet this message to @HowardSchultz:
DON’T run for President. You will not win. You will, however, almost certainly damage our chances of electing a qualified woman or man to replace Trump. And America cannot afford another four years of this catastrophic debacle.
KW Low retweeted
A14 The coming trend is contextual just-in-time commerce - companies engaging with customers less often but more relevantly, specifically in a way that makes the customers life easier. Augment your customer vs sell to them. @Amazon does this well. #WinnieSun
Q14. What future trends do you see as major focuses for businesses today? Which do you think you’ll be focused on? #WinnieSun
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A13 Best advice, know your customer, their specific daily life and where your product *serves a specific purpose* within it. Figure this out before you launch or build it possible. #WinnieSun
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A12 WOM, referral, etc.. hasn’t died. The mechanisms still exist, they just exist in a digital format and so scale differently. I.E. Twitter is word-of-mouth scaled. #WinnieSun
Q12. In many ways digital has replaced print, and much of television. How do you think this affects the decision making process for consumers when considering a purchase? Do you think the days of referral, word-of-mouth, brick-n-mortar prospecting have died? #WinnieSun
KW Low retweeted
A11. Both! Email is still powerful for the right purpose. So is social. The advantage of social is that it can drive virality, but email converts well. Use both! #WinnieSun
Q11. Should a business be more focused on building out their email database or social media database? Email or DM? #WinnieSun
KW Low retweeted
A10 Consumers today are much more savvy and trust peers over brands. Authenticity and context are key. Details matter because instead of marketing to 1 to 2 large audiences, you are really marketing to a dozen or more smaller specific audiences that expect relevance. #WinnieSun
Q10. How are consumers today different from consumers of yesterday? How is their spending habit changed as well? #WinnieSun
KW Low retweeted
A9 The biggest mistake businesses make is not knowing why are people engaging with your posts. It’s usually not for being sold to. The value prop of your socials is different than for your product. Product promotion should be a kept to a minimum. #WinnieSun
Q9. How can small to medium-sized businesses go about monetizing their brand or social media for business? #WinnieSun
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A8. For new businesses, understanding the messaging, value & specific utility they provide to customers is important and the branding should reflect that. If you have a personal brand to leverage, great, but it should be distinctly positioned with the corporate brand. #WinnieSun
Q8. For new businesses, which one is more important: Corporate or personal branding? #WinnieSun
KW Low retweeted
A7. Wholeheartedly agree! Businesses need a strong business model and product first before starting marketing. That said, audience identification and marketing strategy should be an ongoing endeavor. #WinnieSun
Q7. Many have believed that a business should focus first on building a strong business model, great products/services, and then focus on marketing. What are your thoughts? #WinnieSun
KW Low retweeted
A6. IMHO - Corporate branding is overall messaging, identity, and value set. PR is specific campaign based messaging, positioning, and general audience development. Advertising is specific campaigns focused on conversion. #WinnieSun xitter.cf/winniesun/status/10196…
KW Low retweeted
A5. It’s pretty dependent on your industry. Twitter works well for finance, Instagram is better for consumer-facing and lifestyle, Youtube and Twitch are great for gaming, etc. #WinnieSun
Q5. What platforms are you most excited about when you hear: social media for business? For generating revenue? #WinnieSun
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A4. In the content space, buyers need to move away from vanity metrics and towards meaningful context, engagement, and performance. You won’t see consistent see results otherwise and the industry needs to move towards more meaningful standards. #WinnieSun
Q4. How is developing new customers/clients/buyers for your business changing? What isn’t working anymore? #WinnieSun
KW Low retweeted
A3. Generally speaking, I would say companies should start with a smaller amount towards sponsorship, maybe 5% of budget, then test across formats, audience, messaging, and creators. After that, scale according to performance! #WinnieSun
Q3. Where do you think people/companies should be focusing their marketing budget on? How much should a growing business allocate for marketing? #WinnieSun
KW Low retweeted
A2a. Many companies in the space follow a proposal or management process. @Tinysponsor is the only platform that delivers an inventory-based true marketplace. Like how Etsy provides an online shop for craft makers, we provide that for content creators and influencers. #WinnieSun
KW Low retweeted
A1a .@Tinysponsor is an online marketplace for sponsorships connecting brands with content creators & influencers. Brand sponsors are small businesses, marketers & agencies who want to sponsor creators & influencers to showcase their products and services #WinnieSun
