Marketing @ThriveCapital, emoji overuser 💖🥳💯
Joined October 2009
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I've been lucky to build marketing foundations at @OpenAI @stripe @retool, and now love supporting amazing founders in @ThriveCapital's portfolio.
I joined @lennysan to talk about what *actually* works in marketing (and why adaptability is the most important thing to aim for)👇
Growth tactics from @OpenAI and @Stripe's first marketing hire @krithix
At @OpenAI, Krithika established marketing foundations for ChatGPT for consumers and enterprises, as well as their developer API platform. While at @Stripe, she spent over eight years building and scaling their marketing function from scratch. She also led marketing at @Retool, and marketing teams at
@Dropbox. An engineer turned marketer, Krithika brings a uniquely analytical approach to marketing. She currently serves as Entrepreneur in Residence at
@ThriveCapital, where she helps portfolio companies with all things marketing.
Listen now 👇
• YouTube: youtu.be/QaDsk4iH1aw
• Spotify: open.spotify.com/episode/2nm…
• Apple: podcasts.apple.com/us/podcas…
Thank you to our wonderful sponsors for supporting the podcast:
🏆 @Get_Eppo — Run reliable, impactful experiments
🏆 @airtable ProductCentral — Launch to new heights with a unified system for product development: airtable.com/lenny
🏆 @LinkedInMktg — Reach professionals and drive results for your business: linkedin.com/podlenny
Krithika retweeted
we put on a broadway musical about accounts payable.
slate called it "a glorified ad for a tech company." correct. it was also the most fun we've ever had as a company.
the part i didn't expect was what happened after. a flood of messages from theater folks in new york saying it meant the world to them. billy porter told the crowd that industrials like this paid his rent for decades, until they disappeared in the early 2000s.
for most of the last century, when a company had something to say, it hired composers, choreographers and actors. somewhere along the way we decided marketing should be cheap, measurable and forgettable.
i hope more companies lose their minds a little. make something people feel.
Krithika retweeted
Introducing ChatGPT Work, a new agent in ChatGPT powered by Codex and GPT-5.6.
It can take action across your apps and files, stay with a project for hours if needed, and turn a goal into finished work.
It’s a whole new way to get work done.
Krithika retweeted
Today, Codex comes into ChatGPT with its own dedicated space, right next to the new Work agent, plus a lot more for developers!
GPT-5.6 with Ultra and subagents for harder tasks, faster computer use, inline diff editing, PR review, and Sites to quickly deploy full-stack apps.
Krithika retweeted
Ranking engineers by token spend is like me ranking my marketing team by who spent the most money.
We may not have hit our KPIs, but Joe spent $200k on a branded blimp that only flies over his own house, so he’s getting promoted to VP!
Don't mistake a high burn rate for a high success rate.
It’s incredible to watch how quickly the @tempo team moves!
And now also powering agentic payments with the brand new @mpp 🤖💰
Thrive X is a real privilege: the chance to go deeper with the founders we already support today, and to partner early with the ones who will push the horizon forward in the years ahead. Onwards! 🚀
We are pleased to announce the close of Thrive X. Exceeding $10 billion, Thrive X comprises $1 billion designated for early-stage investments and $9 billion designated for growth-stage investments. We do not view this as a milestone, but as a commitment to the long work ahead.
We view Thrive as a company. Our product is partnership - the willingness to commit deeply to a small number of founders, and to stand with them through momentum and adversity. This is the discipline we bring to our work, and the responsibility we accept when founders partner with Thrive.
We do not hedge. Concentration demands loyalty to the founders and missions we back. In this moment, exposure alone is not a strategy. Judgment without commitment is not enough. Advantage will accrue to those who choose deliberately, commit deeply, and endure through difficult moments.
Thrive was founded to be an enabling technology for the world we want to see. We are deeply aware that we are not the main character. The founders that we are fortunate enough to partner with are the artists. Our role is to help create the conditions where great work can come to life.
We take a long view grounded in the belief that category-defining companies tend to create structural compounding advantages over long arcs. This fund reflects the continuity of our approach and the ways our work has deepened alongside the founders we support.
We are grateful for the trust our Limited Partners place in us, and for the opportunity to work alongside those who are building with purpose, integrity, and courage.
thrivecap.com/thrive-x
Krithika retweeted
If you’re overreliant on backchanneling exec candidates, you’re not doing diligence.
You’re outsourcing judgment.
I wrote more about how backchanneling is becoming a crutch: cristina.com/blog/backchanne…
.@matthuang and the @tempo team are incredible! This is *the* company to watch in the stablecoin space 🚀
Tempo’s testnet is live!
Any company can now build on a payments-first chain designed for instant settlement, predictable fees, and a stablecoin-native experience.
Tempo has been shaped with a wide group of partners validating real workloads including @AnthropicAI, @Coupang, @DeutscheBank, @DoorDash, @Lead_Bank, @mercury, @nubank, @OpenAI, @Revolut, @Shopify, @StanChart, and @Visa.
Since our announcement, @brexHQ, @Coastal, @crossriverbank, @deel, @faire_wholesale, @Figure, @GustoHQ , @Kalshi, @Klarna, @Mastercard, @Payoneer, @withpersona, @tryramp, and @UBS have also joined as design partners.
Dedicated payment lanes, stablecoin gas, deterministic finality, a built-in stable asset DEX, and programmable smart accounts are all live on testnet.
If you’re building or modernizing payment flows, you can start integrating and testing today.
Krithika retweeted
Cursor’s growth from $1m to $1bn over the last two years is the pinnacle of excellence. There’s catching a wave and then there’s masterfully riding at Nazaré.
It’s relentless excellence and focus… At dinner with Michael in early 2024, when the team was just six people, he talked about their culture being “low hype, high pragmatism.” They’re focused on the product and they let the product do the talking.
They’ve built a truly exceptional team that exemplifies rare mastery of co-evolving product and model, from Tab in the IDE to Composer for agentic development. That has earned them $1bn worth of customer trust from the likes of NVIDIA and Shopify to Hilton.
The availability of intelligence is changing the world, and we believe Cursor is changing software development forever.
We've raised $2.3B in Series D funding from Accel, Andreessen Horowitz, Coatue, Thrive, Nvidia, and Google.
We're also happy to share that Cursor has grown to over $1B in annualized revenue and now produces more code than any other agent in the world.
This funding will allow us to invest deeply in research and build Cursor's next magical moment.
.@ChatGPTapp first you came for my emdashes, and now my beloved →s? What's next, the Oxford comma??
The most succinct (and accurate) summary of AI / automation / agentic workflows I've seen – thanks @wadefoster!
The average CEO cannot tell you the difference between an automation and an AI agent.
This breakdown (h/t @wadefoster) makes it glaringly obvious.
An automation is anything that requires no-trust decision making (if this, then that).
An AI agent is anything that requires some-trust decision making.
The most powerful workflows that I’m seeing businesses use today are neither pure automations nor pure agents.
They’re agentic workflows.
Agentic workflows get the leverage of AI (read: intelligent decision making) that deterministic software never offered. But they also have the predictability of automations, where the cost of error is too high.
Knowledge work will continue to get pushed further right on this spectrum as the technology improves, but today living in the middle is often the sweet spot.
Krithika retweeted
Grateful to be among this band of misfits. 🤍
This is the category-defining profile of one of the most important figures and institutions in American business, investing, and technology.
Joshua Kushner and Thrive Capital.
Kushner and his partners speak, as do Sam Altman, Jony Ive, Demis Hassabis, and John Collison.
It’s a story of the American dream. One that travels from the Holocaust in Eastern Europe through postwar Budapest, a refugee camp in Rome, Cold War New York and New Jersey, post-9/11 America, the recent history of venture capital, the AI revolution, wartime Israel, and Rick Rubin’s backyard.
It tells, with fresh eyes and ears, what happened during the 2023 OpenAI coup attempt. It takes you inside critical moments at Stripe and GitHub. And it shows how Kushner’s team of émigré and provincial castaways built Thrive into a rampart for the American experiment.
The ending will give you goosebumps.
By @jeremysternla. Only in Colossus.
