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Everything you need to know about Content Marketing Strategy. Get the free eBook and do it yourself kontent360.com/knowledge-cen… …
Cannot get traction with content online? Maybe your audience would like a different content FORMAT?
Here are two content formats I found interesting: A quarterly magazine by @Attest and small phone-sized books.
Watch my video here:
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Can you get the benefits from speaking at Trade Shows and Events elsewhere?
You most definitely can. Trade shows and events occupy far too much of a CEO's mental real estate.
Here's what to replace them with:
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Sometimes it's hard to identify the TOPICS your audience will enjoy reading about.
Here's a quick five-step process to understand your audience and nail that perfect story.
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"Selfie videos are a dime a dozen these days, so it's hard to get interest."
Listen to our interview with Arne van Damme, COO of Intuo, on how to get attention on LinkedIn
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Dissecting a bad piece of content is useful - it can teach us which mistakes NOT to make.
And this is what we've done here.
Enjoy the teardown!
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Incredibly thorough and well-written post from @AndraZaharia on the topic of search intent and how it matters for content marketing. medium.com/morphl/how-10-mar…
Here's a 30,000 ft view for how to get started with (or improve your existing) Content Marketing.
Sometimes when you're stuck you don't know where you're stuck.
This is your roadmap for when you're lost:
kontent360.com/blog/how-to-g…
How to grow your email list from zero to 4,000 at a 55% open rate. @danmurrayserter from @WeAreDawn1 spills the beans. Full interview on kontent360.com/blog/dawn
Kontent360 retweeted
Hard a blast talking to @LarsStorseth on the Hult Founders Lab Podcast talking about content marketing, karma and sex. (yep, really) anchor.fm/lars-stoerseth/epi…
One day, I posted a video on LinkedIn.
The same day, a second-degree connection asked for a phone call.
A few days later, I had a £20,000 deal in the bag.
Here's the story and a step-by-step guide so you can replicate this success.
kontent360.com/blog/video-li…
Watch this video for a detailed breakdown of 7 important principles to make your content marketing a smashing success in 2019
Full Video at kontent360.com/blog/top-7-pr…
CEOs and CMOs of small and mid-sized B2B companies believe they HAVE to speak at events and exhibit at Trade Shows.
In this video, we're debunking this myth, show the alternatives to live events and go into the basics of video publishing: Full video at kontent360.com/blog/trade-sh…
OMG this is amazing. Mouse Books kickstarter.com/projects/mou… Printed classic books the size of a smartphone so that you pull out something meaningful out of your pocket during times of boredom. mousebookclub.com @mousebookclub
Kontent360 retweeted
Amongst all the social noise, it’s time to get crafty about content.
goo.gl/L9UDEA
Great example of content marketing: Tweet out a list of your competitors. Why? Because your audience is interested in electric cars. And you serve your audience. If they see you're confident enough to endorse your competitors, guess what - you'll sell more of your own stuff, too.
If you don’t want a Tesla, here’s a list of all electric cars in North America cleantechnica.com/2018/01/07… via @cleantechnica
What Is Content Market Fit And How Do You Find It?
New blog post kontent360.com/blog/what-is-…
New video youtube.com/watch?v=c3j53s4c…
Building on the example of @SamConniff's book @BeMorePirate, we explore paths towards that point where you just have to produce more of the same content.
Content Marketing couldn't receive a better endorsement. Write, research, reach a bigger audience.
Replying to @asanwal
7/ final thought
If instead of all the time spent on these events, we just wrote more, it’d have a bigger impact on our biz
the value of that writing / research has more value because it persists and reaches a bigger audience and so the ROI for us is demonstrably larger
ymmv
Outstanding useful, well-written content that immediately makes me like the brand. customerthermometer.com/cust… @CustThermometer Well done guys.
"We who cut mere stones must always be envisioning cathedrals" - Medieval quarry worker's creed. (Cited in Cal Newport's book Deep Work)
Storytelling is a key skill. Noone cares about your marketing goals. But everyone likes a good story. medium.com/the-mission/heres…










