Growth & profit through marketing strategy & inbound Marketing. B2B technology, financial services, professional services.
Connecticut, USA
Joined May 2009
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Ken Lempit retweeted
Service is restored. Broadcast monitoring, search & alerting are functioning for all US DMAs. We are back-filling data from the outage over the next week. Thank you for your patience. We apologize for any impact you experienced from the attack on our system.
Ken Lempit retweeted
Service is restored. Broadcast monitoring, search & alerting are functioning for all US DMAs. We are backfilling data from the outage over the next week. Thank you for your patience. We apologize for any impact you experienced from the attack on our system.
Lead nurturing for SaaS products that sell in the mid- and upper-tier is different from products that sell for $3k a year and less. This post offers actionable ideas to help drive those leads to the close. Have any favorites you'd…lnkd.in/e5iRUzZ lnkd.in/eMuU3p8
If you run a SaaS business or are responsible for its financial performance, my blog on the top 12 SaaS marketing KPIs could be of value. Marketing execs may also be interested to know what savvy CEOs want them to measure.
Sometim…lnkd.in/ePQQQwj lnkd.in/eR33P24
Can service upgrades / enhancements change perception enough to change behavior? United's new Premium Plus cabin (LAX-EWR) makes it worthwhile to go to EWR, an airport I would normally avoid if at all possible. It's that good. What can you do to enhance y…lnkd.in/eREPtqq
New VP Marketing? Considering a move to a new firm in a marketing leadership role? Check out the part 2/2 of my deep-dive blog on the new VP marketing's first 100 days. It's based on decades of watching what's worked well, and well…lnkd.in/edGkAXd lnkd.in/e7wNVpP
Even if you don't like football, you probably like the ads that premiere on the Super Bowl. American Marketing Association FF County annual ad preview is a popular event for a reason... good insights, great networking and it's fun!…lnkd.in/eu-pGhE lnkd.in/eaWYZ-9
If you are a new VP marketing at a SaaS company, or are about to start a job in that capacity, check out my blog with a detailed 100-day plan to helo you in the new gig. This is actually a two-part series so today's blog is part 1.…lnkd.in/emBNDSG lnkd.in/eGPTZQW
Looking for a sales job to grow in for the new year? Our client Soundshore Technology Group is hiring! You'll benefit directly from your contributions to its growth and be a key member of the team. Check it out!
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If your sales, marketing and customer success software aren't fully integrated, you might benefit from my post today. Operating these vital functions can accelerate revenue and increase customer lifetime value for SaaS companies.…lnkd.in/e4-eYYY lnkd.in/eRY3qNB
Yes, you can achieve higher conversion rates on your landing pages. Here are seven tips from our team that you can use on almost any marketing automation platform.
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#Webinars are a great addition to your #marketing plan, but which one will give you the most by integrating with #HubSpot? hubs.ly/H0f3VyH0
Building better Personas will increase your conversion rates and ROI from Inbound Marketing. With our Quick Start template, it's much easier to create Personas for Marketing to Entrepreneurs. hubs.ly/H0f3Wbw0
Using #InboundMarketing we helped Kodak build a content-based portal that generated #leads. Download this case study to learn how you can apply these practices to your brand. hubs.ly/H0f3Vyv0
Should you outsource your #content #marketing? Consider these factors why deciding to keep it inhouse vs outsourcing. hubs.ly/H0f3Vys0
Why Nobody Cares About Your Content (Your SEO Content Strategy Sucks) hubs.ly/H0f3Vyg0
#Inboundmarketing is not the sole responsibility of the #marketingteam. If your #sales and marketing teams are struggling with inbound marketing, the answer could lie in a lack of alignment between the two. hubs.ly/H0f3Wb70
Fill your bag with knowledge you won't find in the HubSpot Academy! Check out our #webinar replay: #HubSpot Tricks n' Treats! hubs.ly/H0f3Wb00
Building better Personas will increase your conversion rates and ROI from Inbound Marketing. With our Quick Start template, it's much easier to create Personas for Marketing to Entrepreneurs. hubs.ly/H0f3W9W0