Kim Than

Most people leave a job with a title. Katie left with a number: 750 million views. A title is a claim, a number is a receipt, so write down the biggest result you personally drove today, while you still have the login.

A small thing worth knowing if you’re a founder: When AI tools answer questions about your category, they mostly cite earned media. Muck Rack found 82% across 1M+ citations. Your press coverage is quietly doing more work than you think.

Creator content rarely converts. That's not the point. Veed's CEO saw something better: more people searching for his company by name. Judge PR on branded search, not clicks.

Building got cheap. Getting anyone to care didn’t. An ad says “trust us.” A journalist says “I looked into this.” My take: press coverage is the distribution you can’t buy.

A scammer gets scammed. The irony gets your attention. The security lesson makes it worth watching. The PR takeaway: data gives a story credibility. An unexpected twist gives people a reason to share it. Lead with the twist. Back it with the evidence.

Most vibe coders think distribution means posting about their launch. That’s an announcement. Distribution is reaching the right people again and again, without starting from zero. You build the product. Genius PR makes sure the right people hear about it.

Your pitch landed. The journalist wants a call tomorrow. Do you know the three questions they’ll ask? Write them down. Write sharp answers. Practice them out loud. Do that before the call, not during it.

A safety promise is only as strong as the evidence behind it. This story’s PR lesson: if you want accountability, ask how the safeguards were tested—and what those tests found. Don’t out-shout a company. Measure it, and publish the method.

Back in the London office this week. Laptops open, coffee on the table, and a flipchart with a funnel sketched on it within the first hour. Most of our work runs perfectly well remotely. But some thinking still seems to happen faster with a marker in hand and everyone looking at the same page. Good to be back in the room. Where does your best strategy work happen: in person or on a call?

Back in New York. No meetings, just time off and old friends. But you can’t switch off how this city works: speed first. Decide fast, move fast, fix it on the way. Always betting on the next thing. Not reckless. A choice. Worth understanding if you do business here.

You’re not the customer. You’re just in the room. The Meta glasses story raises a privacy question—and a PR lesson: fixing the issue doesn’t close the story when questions remain unanswered. A gap in a statement is a headline with a date on it.

You didn’t just get a degree. You got a network. Most people leave the second one unused. Harvard alumni in New York don’t. Their club keeps the connections active long after graduation. Find your alumni chapter. Show up once.

LA Tech Week was full of demos. Building has never been easier. That’s exactly why it’s never been harder to stand out. When anyone can ship, the product isn’t the edge. Distribution is. Tech week’s over. Who’s talking about what you built? #LATechWeek

Some Ray-Ban Meta owners said their glasses saved audio without “Hey Meta”. Meta’s reply: two sentences. It’s resolved. Delete your logs. No cause. No numbers. The PR lesson: journalists don’t write about what you said. They write about what you left out.

From watching the Champions League on TV to handing the match coin to the ref at PSG vs Barcelona Thanks @cryptocom & @ChampionsLeague for an unforgettable night! Your shot at VIP experiences: play UEFA Predict Six: gaming.uefa.com/en/uclpredic… #UCLwithCryptoCom #PredictSix

Before a VC takes your call, they search your name. About 40 seconds. They want a journalist, a customer, an outlet saying it. Count something nobody in your industry has counted. Write 400 words. Send it to three journalists who cover exactly that. #PR #Startups #VC

A lot of RWA vaults are being set up. There’s still no standard way to think about the space. What’s the on-chain interest rate for RWA? The term structure? And when the three-month subsidy ends, retention drops below 5%. #RWA #DeFi #Tokenization

To be a good investor, you have to live in the future. Early stage often means using a product almost nobody else is. Take OpenClaw and Hermes Agent. They looked super viral. In absolute terms, a very small number of people were using them. #AIAgents #VentureCapital

OpenAI just shipped virtual try-on globally. Google did it in search last year. Still covered everywhere. PR lesson: news value isn’t novelty. It’s how many people it reaches. Being second to a bigger audience beats being first to nobody. #OpenAI #PR #AIShopping