Assistant Professor. Researcher in Artificial Intelligence l Algorithms/Platforms l Branding l Interested in Consumer Habits & Responsible Tech. LFC 🔴
United Kingdom
Joined January 2014
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Pleased to share my latest article published by the World Advertising Research Centre @WARCEditors: ‘How generative AI is redefining the game for marketers and what can they do about it?’:
warc.com/content/paywall/art…?
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🎉 Thanks to all attendees & everyone who played a part in making the first ‘North East AI Safety Summit’ a huge success. I throughly enjoyed leading the conversation about AI risk/regulation. A special thank you to @ChiOnwurah (MP for Newcastle Central) for closing the Summit
Thank you @NorthumbriaUni @dynamonortheast for inviting me to speak at the North East AI Summit.
As @PeterKyle & @MattRodda have set out, a Labour gov would set clear standards for AI safety, so that this leading tech can be used to restore our public services and boost growth.
ALT Chi Onwurah addressing the North East AI Summit.
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Dr. Kimberley Hardcastle retweeted
The origins of modern AI can be traced back to developments in the 1950s when Alan Turing worked to solve complex mathematical problems to test machine intelligence.
bit.ly/3YOypok
🔍Curious about the AI chatter? Delighted to share my latest article just published by @ConversationUK which breaks down the reasons behind all the current talk. If you have a moment please read/share to drive public awareness around this critical topic:
theconversation.com/were-tal…
Dr. Kimberley Hardcastle retweeted
We are absolutely delighted to be named as the @TimesHigherEd’s University of the Year!
Discover more about our win following our transformation to become the UK’s first research-intensive modern university – orlo.uk/winners_FzWrg
#TakeOnTomorrow #THEAwards
Dr. Kimberley Hardcastle retweeted
Finally, the big prize: University of the Year goes to @NorthumbriaUni! #THEAwards judges praised its long-term strategy, the success with which it’s been pursued, and its role in changing lives and supporting its region. Huge congratulations! 🍾
Excellent few days at the @Acad_Marketing conference 2022. Particularly enjoyed sessions from @FinolaK (& Jack), @piacenti & @ameen_nisreen on research & different formats, marketers as advocates for wellbeing & AI among SMEs. Thanks for sharing the great work.
North East universities dubbed ‘powerhouses’ with strongest team of researchers outside London #REF2021 #ITSGRIMUPNORTH 😊 @NBSNU
chroniclelive.co.uk/news/nor…
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Dr. Kimberley Hardcastle retweeted
👋🇫🇷
ALT A graphic celebrating our progression to the UEFA Champions League final, which will be held in Paris.
This ⬇️ Shoshana’s work in this space is invaluable
Friends, Musk/Twitter headlines are all variants of ‘what will Elon do?’ It’s a signal of how lost we are. We obsess over one man and his whims because we don’t yet have the democratic rule of law needed to govern our information spaces. Without law power is dangerous.🧵[1/8]
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New year, new challenge? Funded PhD available with me @NorthumbriaUni
If you know anyone interested please feel free to share my details 😊
Find out more and apply here findaphd.com/phds/project/ho…
Dr. Kimberley Hardcastle retweeted
Alongside their Help to Grow: Management courses, @NBSNU have created a podcast, 'Why Small Business Matters', covering a range of useful topics for SMEs.
Listen to the first episode here: kite.link/why-small-business…
Important read - ‘friction points’ are the bane of consumers lives
Are we entering the age of the low choice economy? My latest @MarketingWeekEd column - bit.ly/2WJknZR
What a panel of incredible speakers who are at the forefront of tech policy and how social media is disrupting our lives, thank you @mit_ide for bringing these speakers together, particularly excited to hear from @ZephyrTeachout @Moonalice @profgalloway @YaelEisenstat
Delighted to be appearing at this amazing all-day MIT event alongside my good friend, @nick_clegg...
ide.mit.edu/events/the-socia…
Dr. Kimberley Hardcastle retweeted
1. Here's a little story about how Google's search monopoly kills and harms a lot of people. There's no reason for this, except that economists and Obama era enforcers chose to structure Google to let it do so. Follow along. mattstoller.substack.com/p/h…
Dr. Kimberley Hardcastle retweeted
3yrs ago today, NYT and Guardian (after threat from Facebook), broke massive scoop that Facebook's personal data had not only been sold to a political operative but FB had covered up what they ultimately labeled a "breach of trust." For 3yrs they've continued to cover it up. /1
