#author #followthefeeling: https://xitter.cf/t.co/oKYKuZgctQ | #branding #marketing | https://xitter.cf/t.co/PiR39V1T3e | tribes: @columbia @wileybusiness @thinkers50 @uchicago
New York, NY
Joined March 2009
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✅ Follow me on LinkedIn for any recent posts:
lnkd.in/eM3Ppqng
⏯️ replay the episode or read a short recap of the engaging convo re: psychological safety, teaming, and the right kind of wrong (aka how to fail intelligently). Thanks for the “play to win” mindset @AmyCEdmondson and @MKassan 💯
In today’s episode of #SystemOverload host @kaiwright discusses DE&I with top business strategists —@MKassan (@MediaLink) and @AmyCEdmondson (@HarvardHBS)
🚨Watch the live video now: ow.ly/JTJh50OJ9jU
🚨 Excited for the next @adage episode with two incredible guests — fellow @thinkers50 / @DardenMBA prof Laura and #advertising #marketing leader Bob, whose 1,600 member organizations spend over $200 billion annually.
📝 Hear their insights for leaders navigating change for DEI progress.
Tune into #SystemOverload, tomorrow, Wednesday, May 3 at 12:30 p.m. ET with guests Bob Liodice (@ANAmarketers) & Laura Morgan Roberts (@alignmentquest) hosted by Ad Age #DEI council member @kaiwright
Get a reminder:
ow.ly/73ZK50O9PIc
Kai D. Wright retweeted
Stories without emotion are like a cake without frosting 🎂Get ready to learn how to tell stories that will leave your audience feeling all the feels with Chanelle Kalfas and guest experts @kaiwright & @MordyOberstein #GlobalMarketingDay
Kai D. Wright retweeted
#AuthenticInsights - Bridging the Cultural Divide
Understand cultural divides within communities you wish to serve and how to create a dialogue, in our latest #AuthenticInsights report made in partnership with Columbia University’s @kaiwright. fh.pr/AuthenticInsights2022
#culture
Kai D. Wright retweeted
Tune into our newest video series, #SystemOverload, on Nov. 9 at 12:30 p.m. ET as our host and Ad Age DEI council member @kaiwright is joined by @MartinAgency's @Cavallokristen and @Columbia_Biz's @rgmcgrath.
Set a reminder here: ow.ly/4Y0o50LwJBU
🚨
📣 We’re excited to launch a new video series on Ad Age about change management, inviting two top business strategists to share their winning formulas with host @kaiwright.
Join us for the launch of #SystemOverload on Nov. 9 at 12:30pm ET. RSVP here: ow.ly/z7Pl50LuLtB
🚨 Learn about the newest generation conquering #culture wars, societal issues, and #brand resistance to change: Generation Divided
📝 Insights from 5K participants in 5⃣ countries (U.S., UK, China, Germany, and Brazil) via @Fleishman
✅ Strategies for brand & business leaders
Our latest global Authentic Insights report is here!
The new report, in collaboration with @kaiwright, explores cultural issues that divide society and helps brands find a path forward to close the culture gap.
Read our report here: fh.pr/AuthenticInsights2022
Kai D. Wright retweeted
Ready, set, here we go!
This morning, The List Class of 2022 gathered for the first time at @meta HQ in New York City. Some of the greatest minds and leaders in the industry aligned on their vision to create a more equitable and forward-thinking industry in the year to come.
Humbled by the recognition for my work in behavior-based #branding 🙏🏾 #followthefeeling
s/o @RuthGotian @NinaMontgomery0 @LauraHuangLA @KaisaSnellman @dashunwang @thomaswedell
We’re excited to present the #Thinkers50Shortlist for the Radar Award — recognizing thinkers, whose work and ideas present us with many of the key questions, which we need to resolve as individuals and organizations in the years ahead.
Learn more: thinkers50.com/blog/announci…
Are you a #student / recent grad & want to learn how to build a strong #brand?🚨
Join the @ANAmarketers @AEFNYC session on 5/21 to #followthefeeling & break through the noise whether you’re selling a product, service, or yourself as a personal brand 📝 bit.ly/3h9Ufil
Excited to launch the new Follow the Feeling: Brand Builder community on LinkedIn 🚀
Click the link to follow and receive brand-building tips weekly 📈
Stay tuned for our new iOS and Android apps coming in May 📚📲
#branding #personalbranding #market…lnkd.in/gKVfbsK
[Buy now] Are you engaging and asking your #community what you should be doing as a brand?
This is an important step to take when standing for the #cultural issues that your community cares about.
Buy #FollowTheFeeling: amzn.to/2FAEay2
[Watch] What's our goal as #marketers?
It's behavior.
Excerpt:
"When it comes to experience, we're trying to find normative #behavior. What are those rituals that individuals in the #community can repeat time and time again?"
Full session (1-hour): youtube.com/watch?v=TWPoVn9k…
Brands are building #community through experience drivers. What key areas should #brands focus on when developing rituals and norms?
22%Reward
28%Motivate
24%Support
26%All of the above
370 votes • Final results[Buy now] Do you know the 3️⃣ areas to focus on when developing rituals and norms around your #brand?
Think of how you can reward, motivate, and support individuals.
Our goal as #marketers is to get #behaviors as an outcome.
Buy #FollowTheFeeling: amzn.to/2FAEay2
[Watch] If you were to close your eyes and think of how someone could identify your #brand w/ #audio alone, would you pass that test?
This is often the challenge a lot of #brands have to ask themselves in this new reality.
Full session (1-hour): youtube.com/watch?v=Row-x584…
[Buy now] Do you know 3️⃣ things a #brand needs to connect w/ their #community?
Mood, message & behavior.
Think of when you sat in a restaurant, do you remember music playing in the background? That’s an 'instant mood shifter'.
Buy #FollowTheFeeling: amzn.to/2FAEay2
Kai D. Wright retweeted
.@KaiWright's excellent book "Follow the Feeling" is one of the most insightful marketing books I've encountered in the past 5 years.
Spotify: buff.ly/3g0j7bO
Apple: buff.ly/3s4RT6s
YouTube: buff.ly/3t8dBYu
@WileyBusiness @WileyGlobal #MustReads
