"Anyone who needs what I sell" is not a target market.
It is the reason your marketing is not working, your content is attracting the wrong people, and your sales feel harder than they should.
Describe your best customer in detail. Then build everything around that person.
"Anyone who needs what I sell" is not a target market.
It is the reason your marketing is not working, your content is attracting the wrong people, and your sales feel harder than they should.
Describe your best customer in detail. Then build everything around that person.
Today is the last day.
Virtual SBIC Season 3 applications close tonight.
If your business deserves a stage, apply now.
tinyurl.com/VirtualSBIC3
Today is the last day.
Virtual SBIC Season 3 applications close tonight.
If your business deserves a stage, apply now.
tinyurl.com/VirtualSBIC3
Virtual SBIC Season 3 applications close August 10th.
If your business deserves a stage, apply now.
tinyurl.com/VirtualSBIC3
Virtual SBIC Season 3 applications close August 10th.
If your business deserves a stage, apply now.
tinyurl.com/VirtualSBIC3
Here's a must-attend event for Lagos founders and creatives馃憖
Register free: forward.thrvepartners.com
Here's a must-attend event for Lagos founders and creatives馃憖
Register free: forward.thrvepartners.com
Thrve Partners is hosting THRVE Forward 2026, a one-day business growth experience for founders, creatives, and emerging talent.
They are looking for volunteers across content, video, media, events, and guest relations.
Register: forms.gle/nDgqrk1up7Ff4JxM6
Thrve Partners is hosting THRVE Forward 2026, a one-day business growth experience for founders, creatives, and emerging talent.
They are looking for volunteers across content, video, media, events, and guest relations.
Register: forms.gle/nDgqrk1up7Ff4JxM6
You are your business's biggest asset, and its biggest bottleneck.
Write down everything you did for your business last week. Then ask: Is this something only I can do, or am I doing it because nobody else is?
That answer will show you exactly what is holding your growth back.
You are your business's biggest asset, and its biggest bottleneck.
Write down everything you did for your business last week. Then ask: Is this something only I can do, or am I doing it because nobody else is?
That answer will show you exactly what is holding your growth back.
Today is the day.
Virtual SBIC Season 2 goes live this evening at 5:00 PM WAT.
Join us: luma.com/wa7wnb4h
Contestant Spotlight 6/6.
Kaosara Sanni of Fitire Designs is solving the Adire quality problem: fabrics that fade, bleed, and disappoint.
She pitches July 30th.
Register: luma.com/wa7wnb4h
Contestant Spotlight 5/6.
Ademolu Oluwaseun of The Oil Hub is addressing something most Nigerian households live with quietly: not being sure if the cooking oil you bought is actually what it says it is.
She pitches live on July 30th.
Register: luma.com/wa7wnb4h
Contestant Spotlight 4/6.
Ridewu Taofeek of R-TAS Farm is solving something most people have accepted as normal: not knowing if the chicken you buy is actually fresh, safe, or chemical-free.
He pitches live July 30th at 5PM WAT.
Register: luma.com/wa7wnb4h
Contestant Spotlight 3/6.
Adeboye Bolawole of NormadVet looked at the Lagos pet care experience (45-minute drives, traffic stress, anxious animals) and decided there was a better way.
He pitches live on July 30th.
Register: luma.com/wa7wnb4h











