Your best ideas seem the least worth it. Finish What MATTERS is now available.

Have you spent a lot of time in both infrared and electric saunas? Do you have a strong preference for one vs. the other?

5 months ago I put a sprouting scrap of sweet potato in the ground

Buying ads as a creator kind of makes no sense. Why are they able to sell ads? Because they have attention. Why do they have attention? Because a great communicator made compelling content. That guy got attention for free. So be a better creator and beat him.

Quick reminder that saving money in your business is just as good as making it. If you vibe-code a replacement for $30 a month software, that's the same as getting paid $360 from a client, or at least $1,800 over the next 5 years.

The unbearable lightness of being out of Claude Cowork credits for the week.

"When all production and all consumption are brought into a pre-established harmony with all desire and all effort, then advertising will have liquidated itself by its own success." —Marshall McLuhan

With the rise of AI, human labor will be elevated to a higher plane: signing in, solving CAPTCAs, and fetching 2FA codes.

The decline of books is a reflection of the reorganizing relationship between man and information. We're shifting further from siloed, static, and effortful towards immersive, contextual, and effortless.

Feels like with Claude Code you can spin more plates for longer, but you're still limited to how many plates you can pay attention to at one time.

Those were the days – when the best example of informational gluttony, according to Neil Postman, was a Trivial Pursuit.

"Nobody accepts randomness in his own success, only his failure." —Nassim Taleb

Next time you stumble, remember Heather Dorniden youtube.com/watch?v=g9rUUz8c…

How do you actually get notified of X DMs (on web), instead of randomly looking in there and discovering seven messages you didn't want to miss.

The more I use Claude Cowork, the more it seems like not such a bad idea to quit my design career 15 years ago. Web design was always a way connect brains with information, and a chat interface is superior to even the best design.

Almost ten years exactly after my prediction. xitter.cf/johnternus/status/2109…

Counting the days until I receive the first one