I was talking to a friend yesterday who has 2.3M followers about my social media strategy. "You can 3x your engagement just by 3x-ing the amount of content you put out. Just do more motivational tweets or funny memes, bro" He is right but wrong too. RIGHT - The algo would reward me. My followers would climb faster. That sweet sweet dopamine would hit more often. WRONG - I realized long ago that I don't necessarily want the biggest audience. I want the right audience. I only want to put out posts when I've got something worthwhile to say. That might mean I don't tweet for days. I exist on social media to share insights, ideas, and tactics that might actually make a difference for people building things. Everything valuable I learn, I try to share in a way that's immediately useful. People build businesses with these ideas, and as corny as it sounds, sometimes it's life changing. And i find that cool as hell. So, I won't hold back. This approach means I'll never have the engagement of someone posting AI art or motivational platitudes. Of course, I have bangers that go mega viral, but I could go more viral if I 10x the amount of posts with memes/motivational stuff. And I'm completely fine with that. The group of founders, operators, and builders who find my content useful are the exact people I want to connect with. The signal-to-noise ratio in those relationships is extraordinarily high. I've found that optimizing for usefulness rather than virality has led to deeper connections, better opportunities, and a community of people I genuinely enjoy interacting with. It's a classic case of playing the long game. The internet rewards consistency and specificity more than it rewards temporary virality. So I'll keep sharing what I learn, even when it gets fewer likes than a well-timed meme would. The right people will find it valuable, and ultimately, that's the only metric that matters to me. Optimizing for likes is like fast food. It feels good in the moment, but leaves you empty and unsatisfied in the long run. Chasing likes, I don't know. Just doesn't feel like the move to me.