CTO @ Upwave
Burlingame, CA
Joined March 2009
- Tweets109
- Following29
- Followers64
- Likes27
Last chance to join me live for this webinar! This will be a fun one. lnkd.in/gp88ydBe
Blog post talking about how brands can work with publishers in a multiparty clean room to measure incremental reach.
Great job, Cassandra (Enos) Bruni bringing together some of my favorite things (reach, clean rooms, and Venn diagrams)! lnkd.in/gHVneBh7
Despite "incrementality" being a deservedly hot topic in our industry, I still run into confusion about MTA vs. Sales lift and who should be using these tools. lnkd.in/gdjFByeJ
The best thing about SVB was that you could count on them to stick with you in a downturn. If I were running a startup that had venture debt right now, I would be nervously awaiting the buyers of the loan portfolios of SVB and Signature. What if they are…lnkd.in/gqhUAYgy
Thrilled to be at RampUp this week, excited to start to hear from the market about what this partnership will mean to our industry. lnkd.in/gcYiNiE9
Fascinating article on ad measurement.
It's interesting to me to see Binet and Byron Sharp disagree on how to measure given that there is so much agreement between the two on how to advertise (brand advertising!). Both agree th…lnkd.in/gE4zgBVG lnkd.in/gZ-v3gvR
Think Reach and Frequency are outdated? Don't worry, I used to think that to. If you can measure an outcome, why not just do that? Now that I've learned from those who knew better, I wanted to share what helped me to understand.…lnkd.in/g2qrwrYq lnkd.in/ghRwvE5e
One of the big reasons that I took this job was to help brands who were leaning in to owning their own advertising data. Consider this my rallying cry! #data #advertising lnkd.in/gCZJjGmQ
Jessica Hogue is always @jessicashogueng to when it comes to measurement. I found the discussion here about the role of panels in counting (e.g. reach and frequency) interesting. Why use a panel to count in a world with an ad ser…lnkd.in/gBkkZngQ lnkd.in/gknV9mvV
Excited to join our friends at JustWatch, Snowplow, and ThoughtSpot to discuss a modern tech stack for personalized ads. Hope to see you there! lnkd.in/gPmRijeG
I love to see a great company like Airbnb become believers in the power of Brand Advertising! I hope more in travel see the light - when you sell a night stay in a city through search, how do you differentiate? Tell a brand story,…lnkd.in/gAxb4Phb lnkd.in/gcQAujYU
This is a great opportunity for an AdTech expert to join a growing team here at Snowflake! lnkd.in/gsBV83ab
I’m happy to share that I’m starting a new position as Field CTO, Advertising & Marketing at Snowflake! Leaving Upwave is one of the most difficult decisions I have ever made. I am very proud of the product, team, and company we built. I am very excited,…lnkd.in/grH97Tfk
Proud to have built this company and product from the ground up! lnkd.in/ghm2fU6C
It's amazing to have an experienced leader like @joeznyc recognize the power of the Upwave platform in deciding to join us. We've truly built a product that brings brand into the optimization age! lnkd.in/gunkN_WY
You often hear that consumers don't like advertising. I don't think this is true at all. I think consumers don't like advertising done badly. 43% of consumers say they watch the Super Bowl for the commercials. Then there's my p…lnkd.in/gZZsFCAV lnkd.in/gbTWX49y
With Tremor buying Amobee from Singtel, we can reflect on why telcos haven't had more success in advertising. Many have pointed to privacy, but with TrustPid in Europe, maybe not so much. An under-appreciated aspect is the lack of high quality O&O in man…lnkd.in/e-tK7DKx
We've seen a lot of non-advertising companies (from retailers, to apps, to video games) use their unique data and inventory to build successful advertising businesses in recent years. What lessons from these emerging platforms can newcomers like Netflix l…lnkd.in/gPy3MeNu