w

U will only win long term by having an edge. And your edge doesn’t need to be complicated. It just has to be the most expensive, time consuming and difficult task you can think of to beat your competition. When you build an edge, you develop a sense of conviction that can’t be faked. Because you know that 99% of people are not willing or capable of going through the fire you went through to get here. I’ve been working on the same core thing for the last 5 years… direct response. The only thing that might change is the medium through which I choose to generate income. Whether it’s my marketing agency, or my daily newsletter, or scaling an offer on cold traffic - the core thing is always direct response. That’s why I can’t really give out beginner advice. I can’t tell you how to get to the position I’m in because there is no shortcut, I just kept doing the same thing and let the rest fall into place. I kept tweeting. I kept writing. I kept paying for consulting. I kept reading. That’s all it is. The first time I got paid as a freelance copywriter was when I was 17. I'm 24 now. The first direct response advertising book I read was when I was 16. The principles haven’t changed since then, and never will change regardless of market conditions or AI. This is what gives me my edge. This is why my business has a ‘soul’. Because it is built off of true value that you can’t buy or SOP. You can’t simply emulate us with systems and templates. Focus on principles and put yourself in a vehicle where you can build until you die. If you don’t do this now, you’l find yourself stuck on a merry go round of re-acting rather than pro-acting until you eventually throw in the towel and go back to being average again