I write about content marketing, repurposing, and distribution. Free Content Distribution Playbook: https://xitter.cf/t.co/3SqnvV2dAr | Golf & Lions Fan 🦁

Michigan ✋
Joined April 2009
We're just getting started... (via @explodingtopics)
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Not getting massive views on YouTube yet, but the more I publish, the more I learn. Focusing on Average View Duration and Average Percentage Viewed. If the tiny few that see it in the beginning don't stick around, it's dead in the water.
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Justin Simon retweeted
AI can simply multiply the useless, the unimportant, the trivial, and the distracting. Separate the critical few from the trivial many.
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Doing a little research for an email going out this morning, and this is just wild to me: In the last 15 years, 12.5% of NFL teams (4 teams) won 67% of Super Bowls. The majority of teams (72%) haven't won any during that timeframe. The Pareto Principle is undefeated lol
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One of the best books on life & psychology you can read
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Made a trip to Texas this week for the first time. It didn’t disappoint.
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The full cast Harry Potter audiobooks on Audible are unmatched.
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Just got done jamming with Kendall and the @RiversidedotFM community! What a blast! Great questions and tons of fun content distribution chat! I know the workshop will be getting tons of distro, so keep your eyes out if you weren't able to attend live. 🤘
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Agency > Victimhood
Wow. Love this response
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Your company or brand will never pop in the market because of special tactics or strategy. It will only get traction once you start sharing a different worldview from everyone else in your industry and then repeat it for years. It's not fancy or complicated, but it works.
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Justin Simon retweeted
more content ≠ better content. The real marketing cheat code is getting more mileage out of what you already have. Join our Community Workshop with @justincsimon, founder of Distribution First, and our Head of Community @KendallBreitman, to learn how to build a distribution flywheel that helps you get more out of every piece of content you create. Join live and bring your questions, or RSVP to get the replay sent straight to your inbox → riverside.com/webinars/commu…
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CMO: "Should we aggressively distribute all this content we just wrote using ChatGPT?" Me:
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I recently had the opportunity to talk with @justincsimon about all things #ContentMarketing and Distribution for the @sumadvisor podcast. Here's his thoughts on the difference between startups and the enterprise with content.
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"Distribution is very likely the one thing holding people back from their dreams." 🤯 My buddy @TheCoolestCool dropped his brand-new book today! Create Once. Distribute Forever. I cannot wait to dive into this. GO BUY IT!
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Most marketing budgets look like this: Content Creation: $500 Content Optimization: $200 Content Distribution: $000 Spot the mistake. Fix it by buying this book for your team: amazon.com/dp/B0CVSF4JV9
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Do this to make ChatGPT work smarter for you ↓ I sat down with @TheCoolestCool for 50+ minutes to go deep on AI and how it's transforming marketing careers right in front of us. You don't want to miss this one. Search "Distribution First" wherever you listen to podcasts.
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Justin Simon retweeted
Focus 70% of your content work on distribution.
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I too believe Dan Campbell should have not called the 2 drive-ending drops and first down fumble plays
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I admit I have not been a huge fan of Lions head coach Dan Campbell's approach of biting knee-caps motivation—it was too high schoolish for me. I prefer the more intellectual approach of reaching the players. But I was wrong.
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"80% of the success of any content that you create is the distribution..."
💥 80% of your content's success is dependent upon its distribution.💥 That's.... a lot. 📈 💪 The power of distribution is real. Listen in as @CamilleRicketts formerly of @NotionHQ discusses this with @akennada on Media House! #media #mediamarketing #b2b #content #distribution
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