VP of Data at Avid AI working to help non-profits turn data into action. Opinions are my own, and always open to discussion.
Frisco, TX
Joined January 2009
- Tweets6K
- Following218
- Followers455
- Likes45.8K
Watching the Starship integrated test 4 launch this morning was wild. Seeing the flap melt in the plasma (in HD!) and keep functioning was unreal.
(And the memes it instantly inspired as "the little flap that could" are top-notch too.) #TeamFlap
Simo really hits at the heart of this issue. Regardless of where you fall on Google Analytics 4 opinion spectrum, I think this is a thoughtful take that still leaves some room for hope on the ledger.
Dear Google Analytics 4.
My latest article is a ranty rant rant about the current state of things, a nostalgic look at the past, and a hopeful look into the future.
simoahava.com/analytics/dear…
#googleanalytics #measure
ALT Dear Google Analytics 4
Justin Beasley retweeted
“Teachers should prepare the student for the student's future, not for the teacher's past.” Richard Hamming - The Art of Doing Science and Engineering - amen to that. – at Grosse Pointe Farms, MI
Justin Beasley retweeted
Excellent thread, and right on the money.
These "subconscious gifts" unidentified, also mean that you don't actively develop areas of strength and lean into them.
Basically playing defence (impostor syndrome), instead of capitalizing on your individual awesomeness.
I love this way of looking at analytics AND experimentation. (Doubly so in the nonprofit space)
This is perhaps the core slide of the talk - that Analytics / Experimentation is best when it is customer focused (outer looking/Empathetic) , rather than tech or product focused (inner looking).
Thanks @PeterSutarik
Twilight Zone is still a masterclass in not only writing, but in the power of art and story to provoke collective thought. It wasn't just ahead of its time; it was practically outside of time and space as we know it—fittingly its own twilight zone.
The crazy thing is that the average person can make it to a high level in *most* fields just between a mix of memory/recall and so-called soft skills (great communication, personal process, solid writing, time management, problem solving).
Tip: Learn "how" to learn.
While things (like tech) change, what helps you adapt quickly is a mental model for how to learn, "make it stick" and apply: bit.ly/learntol
ALT Tip: Here are six learning strategies that can help you learn how to learn more effectively - RIVERS is the acronym. RETRIEVAL Repeatedly retrieving concepts from memory is one of the best ways to learn them. We may think that simple repetition/rereading works, but it can be more effective to: - Rephrase learnings in your own words - Convert salient points into series of questions then answer them - Relate to something outside the subject that helps you remember Repeated retrieval can embed knowledge pretty deep so that it becomes reflexive "Rereading has three strikes against it. It is time consuming. It doesn’t result in durable memory. And it often involves a kind of unwitting self-deception, as growing familiarity with the text comes to feel like mastery of the content.One of the best habits a learner can instill is regular self quizzing to calibrate understanding of what you do and do not know" INTERLEAVING, VARIED PRACTICE, ELABORATION, REFLECTION, SPACED REPETITION
So Jen surprised me with amazing seats at a Garth Brooks concert with 100,000 of our closest friends. I'll take a date with this girl any ol' day :) @ AT&T Stadium instagram.com/p/CgqAeouNQ2L/… – at Arlington, TX
This was big news on an unexpected timeline today—so y'all start getting those GA4 properties set up if you e been sleeping on this up to this point!
💥Time to say goodbye to #GoogleUniversalAnalytics💥
On July 1 2023 Google Universal Analytics will stop processing new data, as well as 360 Universal Analytics on October 1, 2023.
Make the move over to Google Analytics 4 as soon as possible
blog.google/products/marketi…
Justin Beasley retweeted
Google is adding new UTM parameters for the first time in ~15 years to Google Analytics 4🤯
utm_source_platform, utm_creative_format, and utm_marketing tactic are highlighted in the campaign tagging documentation: support.google.com/analytics…
Justin Beasley retweeted
"There are decades where nothing happens; and there are weeks where decades happen."
I can't help but mostly feel helpless seeing the Russian aggression. But we can help some people, do our little part.
Here's how @CXLdotcom is trying to chip in:
SUCH an important concept for everyone, and I would say maybe even more for those who communicate data!
VERY cool effort to explain and demonstrate "readability" from the data *visualization* mavens at @puddingviz, including the mechanics of different means for measuring it: pudding.cool/2022/02/plain/ (via @flowingdata)
Justin Beasley retweeted
The war in Ukraine is producing a massive refugee crisis along bordering countries. In Romania, members at Maranatha Baptist Church are dispatching to the border to care for these families. Learn more how you can support them at providencefrisco.com/ukraine.
Do all my data nerd friends . . . this looks like a fantastic way to begin to indoctrinate our kids in the way of the force :)
Beyond excited for this to arrive just in time for Christmas! Starting Charlotte early 😂🤓📈 Great work @hilamonster @usujason! #measure amazon.com/dp/0578328216?psc…
Well, let's all agree that taking your entire online empire offline for a while is a pretty impressive way for Facebook to do damage control around that 60 Minutes interview last night . . .
Always exciting to get to use technology to help causes do their amazing work!
🏆 The Transformation for Good award goes to @justbeez and @NextAfter_! 5tran.co/39zxuQa
The digital-first agency's creative ideas have changed the way non-profits approach their campaigns, driving donations and transforming the world for the better. #mdscon
Justin Beasley retweeted
Apple will release iOS15 on September 20th, 2021 and with it introduce several features that will affect email marketing and technology based around IP Address use.
So what changes? Read on!
searchdiscovery.com/blog/ios…
#privacy #apple #measurement #ios15 #emailmarketing
