DeFi can (and should) be fun🦄 The Uniswap Labs team proved it this week at Permissionless by blending IRL and digital activations for our community. It got even better today. What started as a simple — yet nostalgic — idea for our Uniswap House event quickly became a viral hit across Crypto Twitter. Here’s how it all unfolded: > We handpicked 20 of the most iconic personalities on Crypto Twitter and turned them into trading cards. These were inserted into packs, with a chance to pull rare holo cards. > The buzz picked up fast on social media, with hundreds of users asking how they could get their hands on cards — despite not being at the event. > To respond, our team moved quickly. “Vibe-coding” a landing page in just 6 hours yesterday, leveraging AI and Twitter profiles to generate personalized digital cards for anyone who wants one. The result? Hundreds (and counting) of user-generated submissions flooded Crypto Twitter — giving everyone a chance to join the Uniswap House experience, no matter where they were.

After working with 30+ marketing teams over the last few years, one single team executed significantly better than the rest: They had a full-time designer focused 100% on marketing. I've worked with countless companies that have raised millions that have super-talented designers focusing 99% of their team of the product. This negatively impacts the product and the marketing design: 1/Your ability to experiment will be handicapped by your ability to create 2/It creates a difficult tension between product and marketing teams each vying for the same resources 3/Your designers are forced to context switch to the point of distraction and burnout And to be abundantly clear: I AM referring to visual UI and graphics. Someone who can create captivating creative to capture the attention of potential users. My experience here is a bit skewed because it is a lesson from working with the most talented technical designers in the world @tjcages + one of the all-time great marketers @DylanAbruscato. But this is the #1 bit of advice I would give to early marketing teams: have a designer in the trenches with you. At the end of the day, having a beautiful product without users/customers is not a great business model. (No shade to Nikita obviously, this is great advice. I just see a lot of early stage teams WITH product designers and nobody designing for the marketing team.)