31% wool, 69% other fibres | @31percentwool co-founder, designer and branding consultant | co-creator of @croydonist and @crocroland | ex @johnsonbanks

Croydon, London
Joined January 2010
Six years running @31percentwool today 🤩
Today we are celebrating our 6th birthday 🥳🎂 so here’s a little look back at some of our highlights. We’d like to say a huge thank you to all our lovely clients and collaborators who’ve made the last 6 years of business fly by. 🙏 Here’s to the next year of 31% Wool & beyond 🥂
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Our favourite cinema: a fresh perspective 🎬 We chat with the David Lean Cinema team about their new look, the volunteers behind the screenings, and their ambitions for Croydon’s much-loved independent cinema. Read more: croydonist.co.uk/dlc-new-bra…
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🎃🎆 A whole lot of half-term! With Croydon's school holidays stretching across the next few weeks, we've rounded up ten things to see and do – from gaming and Halloween fun to fireworks, art and theatre. Plus a few treats for the grown-ups too! croydonist.co.uk/october-hal…
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🎭 270 shows and still shaking things up! Croydonites returns 4–21 Nov with theatre, comedy, magic, film and plenty of weirdness. We chat to its directors about taking risks, nurturing local talent and whether anything is too weird for Croydonites! croydonist.co.uk/croydonites…
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AI: tool or tyrant? 🤖 For our latest 69% Chat, four creatives share very different perspectives on AI – how they’re using it, what concerns them and where they draw the line. 👉 Read the full piece on the 31% Wool blog: 31percentwool.com/post/ai-to…
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A big thanks to our new social media cover artist Mallika Srivastava. Mallika is a local Indian Folk Artist specialising in Mithila art, widely known as Madhubani painting. 🥰 more art here: instagram.com/coloursbymalli…
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Cro Cro Cro Land 🎸 @crocroland is back in 2027 – and it’s growing from two days to three. The festival returns from 9–11 April, with a new Friday evening preview show, another top-secret line-up and artist submissions now reopened for a limited time. 👇 croydonist.co.uk/ccl27-launc…
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September’s Croydonist newsletter is out 🌰 From this weekend’s Croydon Harvest and Walnut Fair 🍂 and the new Shaping Croydon exhibition 🏙️, to 40 years of Talawa and illustrator Sharlene Moodley 🎨 Subscribe here 💌 ➡️ eepurl.com/djdJ81
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🎭 @TalawaTheatreCo turns 40! We catch up with Co-CEO Carolyn ML Forsyth about four decades of Black excellence, the company’s Croydon home and anniversary gala Talawa Iconic. “Truthfully, it feels like we’re just getting warmed up.” Read our Q&A: croydonist.co.uk/talawa-40/
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New work 🟨 ⬜️ 🟩 ⬜️ 🟦 ⬜️ 🟥 Shaping Croydon is a new exhibition at the Museum of Croydon exploring the ideas, buildings and ambitions that have shaped Croydon’s town centre from the post-war period to today. Read the case study: ​​31percentwool.com/projects/s…  📷 Chris O'Donovan
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🥜 Croydon Harvest is back! A learned pig, giant hedgehog, farmyard circus, flying pancakes, wild grannies, folk music, dance and much more arrive in Croydon town centre on 3 & 4 October. But will there actually be any walnuts? 🤔 Our preview: croydonist.co.uk/walnut-fair…
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We explore new Museum of Croydon exhibition ‘Shaping Croydon: Architecture and Ambition’ – expect brutalism, photography, archive gems, a bit of punk, the Water Palace and plenty of ambitious architecture. Read more 🏢👇 croydonist.co.uk/shaping-cro…
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Meet our social media cover artist Sharlene Moodley – graphic designer, illustrator and mixed media artist. We chat comic art, hip hop, heritage, creative curiosity and the stories behind her Croydonist cover. Read Sharlene’s curious creative Croydon: croydonist.co.uk/sharlene-mo… – at Croydon, London
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August’s Croydonist newsletter is out 🏡 From a nose around Croydon for Open House Festival and some green-space inspiration 🌿, to new club night The Loft Sessions and the story behind Purley’s purple knitted trees 💜 Subscribe here 💌 ➡️ eepurl.com/djdJ81 – at Croydon, London
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The summer holidays may be nearly over, but Croydon’s Open House Festival is just around the corner. 🏛️ From market stalls and modernism to space stations and mud kitchens, we preview what’s happening across the borough from 12–20 September. croydonist.co.uk/open-house-… – at Croydon, London
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What happens when you take an underground club night… upstairs? 🎧🪩 We catch up with RichT, curator of new monthly night The Loft Sessions at The Treehouse, to talk underground sounds, former ravers and bringing Croydon’s nightlife back to life. 👇 croydonist.co.uk/the-loft-se… – at Croydon, London
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🧶💜 Have you ever wondered why Purley’s trees are wrapped in purple knitting? Guest writer Anna Pappachan Kakkassery discovers the story behind Paint Purley Purple – and how a colourful community tradition helps support people affected by cancer.👇 croydonist.co.uk/purley-purp… – at Croydon, London
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Where would you send someone looking for the best green space in Croydon? 🌳 We asked local artists, writers and community leaders to share the places closest to their hearts, inspired by the brilliant @cnhssprogramme Green Spaces Directory. 💚👉 croydonist.co.uk/cnhss-green…
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A big thanks to our new social media cover artist Sharlene Moodley. Sharlene is a graphic designer, illustrator and mixed media artist of South African and Indian heritage. See more of Sharlene’s work on Instagram: instagram.com/sharlz_xoxo/
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July’s Croydonist newsletter is out ☀️ From our summer round-up and the new Creative Croydon banners, to artist Tina Crawford at the Houses of Parliament, Bugeye’s latest album, and a hidden National Garden Scheme garden. Subscribe here 💌 ➡️ eepurl.com/djdJ81
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Croydon artist Tina Crawford was one of just six artists commissioned to document the Lying-in-State of Queen Elizabeth II. 🖤 We spoke to her about creating A Million Footsteps, working with remnants of the catafalque, and witnessing history. Read here 👉croydonist.co.uk/a-million-f… – at London, England
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