youtube creator, startups gtm @recallai ✨ https://xitter.cf/t.co/VHxUsBitjz (watch my vids!)

san francisco
Joined May 2009
Forgot to bring my workout clothes so i had to do a 40 minute long work out class in jeans. AMA!
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a girl supper
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2.3% cashback is wild
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stills from the next video
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the other crazy thing about making youtube videos is while i have been sinking 10 hours of my week on the minimum for the last three years of my life to making videos, i don’t think i ever want to become a full-time youtuber. like living life gives me video ideas and the moment i need to live for content i think i will have 0 video ideas. i do it because i love storytelling and long-form challenges me in an insane way both creatively and strategically. youtube just so happens to be the platform where i get to do all that. youtube was never the dream but being creative and insane is.
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one trap i’ve fallen into as a youtube creator is becoming focused on figuring out what works on the platform that the last couple videos i’ve put out started from “what i think will work” instead of “what story do i feel compelled to tell”. as a result, putting my own creativity, vulnerability, and voice second. yes my videos have performed better and i’ve gotten better technically but the comment section feels less personal and i feel less connected to my videos. i feel like i have lost the very things that made people want to watch me in the first place. and my videos very much aren’t standing out. idk youtube is very hard anyone who says that it is a personal hobby and not a business needs to try it themselves.
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X is not part of my job desc but somehow once the workweek stops i have like 0 things to tweet about
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man regardless of what you think of elon musk as a person he is indisputably the best entrepreneur of this generation
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Contrary to popular advice i think you ought to put all your eggs in one basket. Diversifying risk means you’ll also never fully feel the upside of something.
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I aspire to be the 0.1% at my craft. I have the rest of my life to be jaded, complacent and uninspired.
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Love how a lot of the advice here is centered on building relationships My personal favorites: - Seek work from people you admire - Double down on your personal unfair advantage - Your failures define you as much as you allow it
what's the best career advice you received?
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marketing rebranding itself as new media is the most marketing move
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a youtube thumbnail is made of many different components but they should collectively be visually appealing and tell the story of the video while invoking curiosity. a ton of minor changes have a dramatic impact on a video's performance!
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what's the best career advice you received?
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RM’s exhibit in SF is so lovely 🥹 Recommend anyone who likes BTS or words to drop by because this man’s words are so heartfelt
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genuinely the only thing keeping me in SF
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