I was always taught it’s “one shot at a time”. Devin goes full-on “the past is dead, there’s nothing for you there”. Canada’s new Yogi Berra 👏 💪 🏒 🇨🇦

The seamless, D2C technology that helps clubs build fans for life…coming to Boston! Excited for the partnership @NWSLBoston 🚀

Asked what he'd build if starting from scratch, Collison pointed at legacy vertical software — decades-old enterprise systems with zero AI support, laborious features, stuck in the ‘90s… @patrickc singing my song for @jump_platforms

Talking enterprise AI for sports with @AROD and @jasonkellynews on The Deal / Bloomberg @business

This tech looks amazing. But the real test on adoption isn’t whether they look cool on a hot model…put them on the dude making sandwiches at Subway. If nobody thinks he looks weird, start going loooong on Snap.

What's the threshold for company size where/when this is the right move? Also, some industries where almost everyone will go this route, and some where almost no one will?

I’ve met with about ten team Presidents/owners across the @NFL, @NBA, @NHL & @MLS in the last couple weeks. The gap in AI IQ at the top of sports is staggering. It feels just like digital transformation in the late 2000s. Some leaders immediately understood digital wasn’t “an IT project.” It was a platform shift. Others waited. Others were frozen. We know how that movie ended. AI will be far, far bigger. Digital changed where people did the work. As we know, AI changes who, or what, does the work, and how the work gets done. Every sports team will eventually be an AI-native organization. For some, that will happen in the next year or two. For others, it could take five to ten years (yikes!). The advantage, as always, will belong to the organizations whose leaders understand the shift early, design for it and around it, and attract the best people and operators because of it. We’ve seen this movie before. Except this version is much bigger, goes much deeper, and moves a lot faster.

Great time on @tbpn with @Caldwell16 @jordihays @johncoogan talking about how @NBA teams should own their fan relationships, which unlocks the compounding, AI-enabled D2C business they should be running. Full conversation 👇 youtube.com/watch?v=PYmertPq…

New report: ticket fees + reseller markups cost fans $11B/year. The policy response gaining traction: cap platform fees at 10% and ban above-face resale. That’s a symptom fix. The real disease is that teams don’t own their ticketing infrastructure. They rent the fan relationship from ticketing marketplaces whose economics run on fees. There’s nothing inherently wrong with a ticket getting more expensive when demand exceeds supply. The team created the product, owns the inventory and should be able to price it accordingly. They need to balancing revenue against the long-term relationship with fans. The problem is when brokers and marketplaces sit between the team and fan, capture the upside from that demand, and have incentives that aren’t fully aligned with either side. And fee caps can actually make that worse for teams: they lose economics without gaining any more control. Teams need to go direct. When they do, they own the marketplace, the data and the economics. Its incentive is to maximize the lifetime value of the fan, not the fees on a transaction. Fix who owns the relationship, and you fix the incentives at the root of the problem.

The Salesforce + Anthropic announcement points to where the real AI value will be created in enterprise software. Not AI sitting on top of your business. Not agents you bolt on. It will be AI operating inside the system of record. For sports teams, that means agents with real time access to fan data, transactions, day to day workflows, inventory and business rules. Most importantly it’s their ability to actually take action. The strategic advantage is proprietary data + workflows optimized for your specific needs. Just like in every other industry, the winning sports platforms won’t just be software humans use. It will be the core operating systems where humans and AI agents work together.

Five years ago, nearly everyone told me: "there’s no way." No way to rebuild the digital fan experience for pro sports. No way to go this big. No way to raise the capital. We kept building anyway. Year one with the @Timberwolves , the first truly D2C team in @NBA history: - $5M+ incremental revenue. - 90% lower task time with agentic AI. - 95% of fans say the experience is better. Underdog mentality. Bold vision. Keep building when you know you’re on the right side of history. sportsbusinessjournal.com/Ar…

As a founder, if your startup is to become an extraordinary company 5 yrs from now, what did you understand today (Aug ‘26) that everyone else in your industry misunderstood?

This aged well in the last 48hrs…

Zero notes. Perfect in every way. 👏 @davidsenra @travisk

Prediction: tech founders and VCs are going to own most of America's Tier 1 sports teams in a few years. It's obviously already started. Ballmer, Khosla, Lacob, Kushner, Tsai, Bezos (now in Liverpool), Ryan Smith, Marc Lore... And we’re getting some vivid reminders that fortunes built in finance can get complicated quickly (see: Walters, Ishbia). Founders and VCs are not just the people with the liquidity to buy the next $10bn club. They're culturally predisposed for long time horizons and an instinct to rethink legacy businesses. The sports world is notorious for being slow on innovation. If you've ever spent time with any of the guys above, you know that's not going to fly anymore when they make up the majority of the voices around the table.

Sports teams are valued like tech companies yet run like 90s box offices. The average NFL team is worth ~$9B on about $700M of revenue, so a 13x multiple. And average D2C companies spend 3-5% of revenue on software, ultimately benefiting their customers. Things like commerce, CRM, analytics, martech, personalization, mobile, identity and increasingly AI. That would be ~$20-35 million of spend for an NFL team. Other than the @LAClippers custom build-out, no one in sports spends anything close to 3-5% of revenue on software. Instead, they run their fan-facing business on the tech budget and approach of a small-market retailer. It's brutal. We all feel it. Compare today's customer experience in pro sports to @WarbyParker, @Nike or @Starbucks. Can you imagine what the fan experience, personalization and revenue growth would be like if a sports team invested in software for its fans, even at the same level of a public company peer?

Live sports...it's the absolute best. No amount of AI or new ways of living or working will ever change this.

I only want to work with companies obsessed with being the best in the world at what they do. And I hope those are the kind of companies that want to work with us at @jump_platforms. Here's why: linkedin.com/pulse/decision-…

Sports teams don't have a data problem. They have a speed problem. Thank you @SBJ for digging in with me on this! sportsbusinessjournal.com/Ar…