I’ve worked closely with the biggest YouTubers and podcasters in the world. People with 20M+ followings. People who earn over a million a month as content creators. Here’s 5 lessons you can learn from them… 1. They can hook your attention and hold it. 🪝 They obsess over thumbnails, headlines, opening sentences, editing techniques and “the algorithm”. They understand that attention is a currency and lots of small things add up to big things. Most entrepreneurs talk to people as if their attention is a given. These people talk to their audience like attention is the delicate, flighty, fickle thing that it is. 2. They can bridge. 🌉 Once they have your attention they can bridge it across to where they want it. They can deliberately optimise for watch time, clicks, purchasing or engagement. They aren’t randomly “making content” they are hooking attention and doing something with it on purpose. Most entrepreneurs aren’t clear about what they want to guide their audience to do next. These creators are crystal clear. 3. They are committed. 👩‍❤️‍👨 They show up for their audience every week - rain, hail or shine. They produce content relentlessly. They are prolific in their output regardless about how they are feeling or what else they are dealing with. As an interesting observation, ALL of them I’ve worked with personally are also in committed long-term relationships and have people on their teams who have worked with them for a decade. 4. They have elegant revenue models 💰 They know how to make money through an ecosystem of products and services that don’t cause friction with their wider audience. They all have several key income streams but most of it is under the radar. Many entrepreneurs are pushing one product and their audiences get tired of it. They don’t push, they have ways of identifying opportunities that don’t require aggressive sales tactics that divide their audience. A typical example of revenue streams would be: - sponsors - Adsense - signature product - signature course - influence for equity deals - speaking / appearance fees - book deals - membership 5. They digest massive amounts of data.📊 As charismatic as they are on the screen, they are even more dynamic looking at their dashboards. They collect and measure every piece of data they can get their hands on. Most entrepreneurs hardly collect or analyse much data. Not these people, it looks like they are in a media business but actually it’s just as much a data business.