Brands access bigger rewards. Customers get real opportunities to win life-changing money. $100K+ pool and growing · 1,000+ winners

Joined May 2026
Our co-founders @BaderKal and Mostafa Wanas joined @CNNBusinessAr to share how Bundle started, where we’re heading, and why we believe business growth should come from bigger rewards, not bigger discounts. Watch the conversation below. 👇
في حلقة جديدة من برنامج «مؤسسون» على CNN الاقتصادية، يكشف مؤسسا «Bundle» كيف تحوّلت فكرتهما إلى مشروع ناشئ جمع تمويلاً بقيمة 5.5 مليون دولار، وخطط التوسع من الإمارات إلى جنوب شرق آسيا، ورهانهما على تغيير طريقة مكافأة العملاء عبر الجوائز الكبرى.
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هل يمكن لفرصة الفوز بجائزة كبرى أن تتفوق على الخصومات المضمونة؟ رهان جريء وتمويل بـ5.5 مليون دولار رغم تشكيك المستثمرين.. مؤسسا «Bundle» في حلقة جديدة من «مؤسسون» قريباً على CNN الاقتصادية.
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THE WAR ON DISCOUNTS STARTS NOW. ⚔️ Singapore is live. Bundle’s first campaign window is open. The prize pool starts at $100,000 and grows as more brands join. Discounts had a good run. Bundle is taking over. 👇
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How? Bundle lets brands pool their reward budgets into one big prize pool. Customers get a shot at rewards worth caring about. Brands get better results without racing to the bottom.
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Campaigns are now live. Winners get drawn on Oct 15. Vietnam and the Philippines are joining soon. 👀 If you're a brand ready to ditch the discount, join now 👉 joinbundle.com #JoinBundle
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Bundle retweeted
1/ @joinbundle announces the launch of the world's first networked rewards platform, introducing an entirely new approach to customer acquisition, engagement, and retention (👉xitter.cf/joinbundle/status/2082…)
Introducing Bundle, the world’s first networked rewards platform. We raised $5.5m pre-seed to pursue our mission of transforming how businesses reward customers. Led by @etherealvc and @further. Round included @nascent, @GSR_io, @SceniusCapital, @Anchorage and @nuwacapital.
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Bundle retweeted
Bundle (@joinbundle) today announced the launch of the world's first networked rewards platform. @further is proud to support this project by participating in its pre-seed financing round. Full release 👉 further.ae/news/bundle-launc…
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I don’t know performance marketing, but I do know gamified incentives and S-tier founders Honestly, thinking about products to launch just to have an excuse to be @joinbundle customer
Introducing Bundle, the world’s first networked rewards platform. We raised $5.5m pre-seed to pursue our mission of transforming how businesses reward customers. Led by @etherealvc and @further. Round included @nascent, @GSR_io, @SceniusCapital, @Anchorage and @nuwacapital.
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Bundle is bringing an exciting new incentive layer for global commerce to life. We’re proud to be backing Bader, Mostafa, and the rest of the Bundle team as they execute on this ambitious vision. etherealvc.substack.com/p/bu…
Introducing Bundle, the world’s first networked rewards platform. We raised $5.5m pre-seed to pursue our mission of transforming how businesses reward customers. Led by @etherealvc and @further. Round included @nascent, @GSR_io, @SceniusCapital, @Anchorage and @nuwacapital.
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#Bundle , a UAE-based Web3 rewards startup.. 📌 Founded by Bader Al Kalooti alongside Mostafa Wanas, has emerged from stealth after raising $5.5 million in a pre-Seed round led by Ethereal Ventures and Further, with participation from Nascent, GSR, Scenius Capital, Anchorage Digital, and Nuwa Capital. 📌 The startup is building a blockchain-powered rewards platform that enables brands to pool their incentive budgets into shared reward pools, allowing businesses to offer larger rewards while lowering customer acquisition costs. ٍ🔗 Read the full story: wamda.com/2026/07/web3-start… #Web3 #Blockchain #Startups #Funding #wamda @etherealvc @nascent @GSR_io @SceniusCapital @Anchorage @nuwacapital .
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Welcoming Bundle to the Nuwa Capital portfolio. Congratulations Bader Al Kalooti and Mostafa Wanas!
Introducing Bundle, the world’s first networked rewards platform. We raised $5.5m pre-seed to pursue our mission of transforming how businesses reward customers. Led by @etherealvc and @further. Round included @nascent, @GSR_io, @SceniusCapital, @Anchorage and @nuwacapital.
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شركة @joinbundle الإماراتية تغلق جولة استثمارية (Pre-Seed) بقيمة 5.5 مليون دولار المستثمرين: بقيادة @etherealvc و@further، وبمشاركة Nascent وGSR وScenius Capital وAnchorage Digital و@nuwacapital - تطور Bundle منصة مكافآت تعتمد على الويب3 لتمكين العلامات التجارية من دمج ميزانيات الحوافز الخاصة وتوزيعها. - عملت خلال الفترة الماضية بالخفاء، وتستعد لإطلاق خدماتها خلال الفترة المقبلة في سنغافورة وفيتنام والفلبين. - ذكرت بأنها وزعت خلال مرحلتها التجريبية في 5 أسواق 100 ألف دولار على أكثر من 1,100 فائز، مما ساهم في رفع معدلات التحويل للعلامات التجارية المشاركة بما يصل إلى 4 أضعاف مقارنة بالحملات الترويجية التقليدية. - أسسها بدر كلوتي ومصطفى وناس.
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UAE-based @joinbundle Raises $5.5M in Pre-Seed Round Investors: Led by @etherealvc and @further, with participation from Nascent, GSR, Scenius Capital, Anchorage Digital, and @nuwacapital - Bundle is developing a Web3-based rewards platform that enables brands to pool and distribute their incentive budgets. - It has been operating in stealth mode, and plans to launch of its services Singapore, Vietnam, and the Philippines. - According to its statment, during its pilot phase across 5 markets, it distributed $100,000 to over 1,100 winners, which contributed to increasing conversion rates for participating brands by up to 4x compared to traditional promotional campaigns. - Founded by Bader Kalooti and Mostafa Wanas.
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Introducing Bundle, the world’s first networked rewards platform. We raised $5.5m pre-seed to pursue our mission of transforming how businesses reward customers. Led by @etherealvc and @further. Round included @nascent, @GSR_io, @SceniusCapital, @Anchorage and @nuwacapital.
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Our launch begins in Singapore, Vietnam and the Philippines with more than 50 brands. This funding will allow us to expand into many more markets and build a truly global rewards network. Let’s Bundle.
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