I asked @GarrettLord how @joinHandshake came out of nowhere to become a top data labeling partner to the AI labs: "We started to see incredible demand for individuals with PhDs and Master's on the Handshake platform. People studying to be lawyers, doctors, consultants, and getting their Master's in Tax Accounting. All the data labeling companies were trying to recruit them. We saw this, and were also hearing from those same people that it was a frustrating experience. They weren't getting paid on time. They weren't getting trained properly. And they weren't being treated as experts in their domain. We realized we had an opportunity to go direct. And we could then pass along the customer acquisition costs as savings to the AI labs, leapfrogging others in the space. Human AI data labeling is a very operationally intensive business. The only durable advantage in this space is access to an audience. Otherwise, it's a commoditized set of companies competing with each other for margin. If you can build loyalty, improve retention, and treat these people the way they expect to be treated, you can pass along many benefits to the labs. The three things they care a bout is data quality, speed, and volume. And you can do this by building a much better product experience." From our conversation published in July, 2025. Full episode linked in the replies.