John Rougeux (@johnrougeux) header
John Rougeux (@johnrougeux) profile picture

John Rougeux

@johnrougeux

Founder at Flag & Frontier

 Colorado Springs, CO
flagandfrontier.com/
Joined March 2009
  • Tweets3.2K
  • Following2.8K
  • Followers1.3K
259Media
Photo by John Rougeux (@johnrougeux)Photo by John Rougeux (@johnrougeux)Photo by John Rougeux (@johnrougeux)
What are you listening to this weekend? 🙉 With 5 episodes of the Category Thinkers podcast out the door, these nuggets are my favs so far...
Image from John Rougeux (@johnrougeux)
1
1
94
more replies
@damphoux, Pablo Gonzalez, and I already have a ton of unreleased material, plus some amazing interviews scheduled for this summer.
1
49
If you’re looking for a new podcast to listen to, you could do a lot worse… Of course, I’m insanely biased on this one 😎Just search for “category thinkers” in your favorite podcast player.
45
The phrase "There's a better way!" should be outlawed. Who's with me?
54
Google Bard never had a chance. Long live the category king 👑 ChatGPT. CC: @lochhead , @johnrougeux
Image from Manny Bernabe (@MannyBernabe)
@levelsio (@levelsio) profile picture@levelsio
@levelsio21 Jun 2023
Bard is just 7% of OpenAI’s ChatGPT in usage, and that’s last month when it launched (which would mean a lot of traffic) so my gut says hardly anybody is using it
Image from @levelsio (@levelsio)
Image from @levelsio (@levelsio)
1
1
3
222
“The problem you think is the problem, is not the problem.”
1
37
more replies
They were too surface level. “We’re easier to use.” “We save time.” “We offer a better option.” If VCs or potential customers are getting glassy eyed when they hear your pitch…dig deeper. ⛏️
1
25
Find a problem that really matters, for someone who’s in a position to pay for the solution. And make the ramifications of not solving that problem explicit. ⚠️ It’s harder than it sounds, but it’s one of the most worthwhile things you can do. #categorydesign
25
John Rougeux retweeted
Corey Quinn (@coreyquinn) profile picture
Corey Quinn
@coreyquinn12 Apr 2023
Tired of blending in? In this episode, @johnrougeux breaks down the key concept of being radically different and addresses the question, ‘But is Category Design just another marketing strategy or a holistic business approach?’. Plus, much more. #categorydesign #strategy
2
3
144
What’s it called when a category gets nearly decimated, then resurrected? wsj.com/articles/gen-z-flip-… #categorydesign #categorythinking
Gen Zers Are Snapping Up Flip Phones. They Might Be Onto Something.

Gen Zers Are Snapping Up Flip Phones. They Might Be Onto Something.

Modern models are a bit smarter than those from the early 2000s, but still offer a needed break from endless notifications

wsj.com
30
We moved from the "How" economy to the "Who" economy, but most business still operating under the old playbook. Let's compare, look at the dominant strategies of the old "How" economy (inbound and outbound), and see why Nearbound is needed in the new "Who" economy.
2
2
18
5,191
Another good example of why interoperability is so key if blockchain is going scale. ledgerinsights.com/tradelens…
IBM, Maersk shutter shipping blockchain TradeLens - Ledger Insights - blockchain for enterprise

IBM, Maersk shutter shipping blockchain TradeLens - Ledger Insights - blockchain for enterprise

TradeLens, the joint initiative between IBM and Maersk, is shutting its enterprise blockchain network for international shipping

ledgerinsights.com
1
1
TODAY! 🔥 Can Web 2.0-based businesses join the #Web3 revolution? Join us for a live interview & AMA with our special guests to unpack the challenges of #blockchain adoption in the #business world. We'll be live on Zoom at 12:00 EST. Register now ⤵️ ow.ly/WfWg50LPkHk
Image from BlockSpaces (@BlockSpaces_io)
2
2
Awesome guide from @MacBudkowski on messaging for web3 projects!
Mac Budkowski (@MacBudkowski) profile pictureMac Budkowski
@MacBudkowski1 Nov 2022
Explaining web3 products is hard. So to solve that problem, I talked with 100+ web3 founders, both as part of running @web3talks and through casual conversations. I also went through top web3 projects to find examples of great product communications. Here's the guide. 👇👇👇
Image from Mac Budkowski (@MacBudkowski)
1
1
Load more