If you know how to make content & have a creative mind. Just get into ecom bro Ai has made it so easy to start and you can tap into your marketing brain for the rest

If you’re a Silicon Valley founder and you want to crack creator marketing I will give you my $100m creator marketing playbook for free Show you everything on how to start & scale your creator program I’ll even set it up for you Dm me

The best entrepreneurs I know were insane gamers beforehand. From cranking 90s and trickshots to raising $50m

This is not healthy for my work life

You're probably way more of a genius than you realize, but you allow fear to keep you from acting on your ideas.

No hate to YC founders But lately, everything seems come out of it is something that already exists The teams just have better connections for fundraising and claim to be “the worlds first”

You probably won’t find a head of content like Hector, but if you do Here's how you know if they’re legit. (From someone who’s done $100m with creators) A lot of larpers read X threads and talk a big game, but the moment you test them, they crumble. A real content mind will be able to do these two things with ease: 1. Recognize patterns within content One of the most beautiful things about having a content brain is that you can take anything of relevance and turn it into marketing that converts for your company. It could be something that Trump said, it could be something a celebrity endorsed, or it could be breaking news around the world. There is always a way to adapt your content to what is relevant in today's world. You should be able to scroll the for-you page and see the inside jokes that people are making in their videos. You should be able to see trends as they're rising and not just hop onto them at the peak of saturation. Example: Videos of people using Meta glasses are blowing up everywhere. It is a trend that is rising. It is a pattern other creators are noticing, and now they're beginning to make Meta glass content. What if you make a video of someone talking to themselves with Meta glasses, freaking the fuck out of everybody around them, but it turns out they're just taking notes using Wispr? Simple, subtle, but enough people are starting to recognize Meta glass content. They watch it because it's a trend, and it has shock value because people are freaked out someone is talking to themselves, but he's actually using Wispr. 2. Cross-category translation (innovation through inspiration) A great content mind understands that you do not need to always come up with new formats, new styles, new ideas. In the words of Picasso, "A good artist copy, a great artist steals." That's exactly what you should be doing if you want to catch momentum quickly. You should be able to look at current winning formats across the algorithm for other companies and constantly adapt them to yours. It doesn't matter if you're in tech or SaaS. You could take an e-com product ad and adapt it to your own and push it across your creators. I'll give you an example. There was a viral video angle skincare brands have been crushing with: "If your eyes look like this, your forehead looks like this, or your cheeks look like this, it's not aging. It's low collagen." Then they plug the product. If I wanted to enter a new demographic and sell a tech product, let's say Wispr, to the everyday person who's always typing, their hands are hurting, and they fear carpal tunnel, I'd make something like this: If your job looks like this, (show someone at a desk.) You're always doing this, (show someone typing.) You don't want your hands to look like this, or your hands ever feel like this, (show cramping hands.) You don't want them to look like this, (show the undesirable situation of what happens after years of prolonged typing) then you should be using Wispr Flow. Very basic example, but you should be able to adapt content this way. Some people call this having a content brain, but if you live on the for-you page enough, these types of things become second nature.

Want a great head of content like Hector? Here's how you actually test them. A lot of larpers read X threads and talk a big game, but the moment you test them, they crumble. A real content mind will be able to do these two things with ease: 1. Recognize patterns within content One of the most beautiful things about having a content brain is that you can take anything of relevance and turn it into marketing that converts for your company. It could be something that Trump said, it could be something a celebrity endorsed, or it could be breaking news around the world. There is always a way to adapt your content to what is relevant in today's world. You should be able to scroll the for-you page and see the inside jokes that people are making in their videos. You should be able to see trends as they're rising and not just hop onto them at the peak of saturation. Example: Videos of people using Meta glasses are blowing up everywhere. It is a trend that is rising. It is a pattern other creators are noticing, and now they're beginning to make Meta glass content. What if you make a video of someone talking to themselves with Meta glasses, freaking the fuck out of everybody around them, but it turns out they're just taking notes using Wispr? Simple, subtle, but enough people are starting to recognize Meta glass content. They watch it because it's a trend, and it has shock value because people are freaked out someone is talking to themselves, but he's actually using Wispr. 2. Cross-category translation (innovation through inspiration) A great content mind understands that you do not need to always come up with new formats, new styles, new ideas. In the words of Picasso, "A good artist copy, a great artist steals." That's exactly what you should be doing if you want to catch momentum quickly. You should be able to look at current winning formats across the algorithm for other companies and constantly adapt them to yours. It doesn't matter if you're in tech or SaaS. You could take an e-com product ad and adapt it to your own and push it across your creators. I'll give you an example. There was a viral video angle skincare brands have been crushing with: "If your eyes look like this, your forehead looks like this, or your cheeks look like this, it's not aging. It's low collagen." Then they plug the product. If I wanted to enter a new demographic and sell a tech product, let's say Wispr, to the everyday person who's always typing, their hands are hurting, and they fear carpal tunnel, I'd make something like this: If your job looks like this, (show someone at a desk.) You're always doing this, (show someone typing.) You don't want your hands to look like this, or your hands ever feel like this, (show cramping hands.) You don't want them to look like this, (show the undesirable situation of what happens after years of prolonged typing) then you should be using Wispr Flow. Very basic example, but you should be able to adapt content this way. Some people call this having a content brain, but if you live on the for-you page enough, these types of things become second nature.

My billionaire mentor did this exact thing with me I was just a kid doing TikTok shop Had no idea how to run a business Barely knew how to manage life But I knew how to get people to watch & buy with content He taught me everything else Made him a lot richer in the process

I’m convinced if a ecom l & and info product guy start a tech company together they’d destroy every VC love child

Tech founders could have creators do 100m views a month with one strategy It involves a pdf, and a challenge

Wait until sf founders find out about reposting campaigns

Tech founder: Creator marketing is what the fastest growing companies are all betting on right now, and here’s the good news Ecom guys have been hammering this model for years now AND 1- it’s not hard 2- it’s not new (which means you have mountains of data to learn from) Coming from TikTok shop myself I was collecting $100k/m posting a few videos a day and making companies millions of dollars. The trick is what I call focusing on the Alexander’s few Alexander the great had a select few generals who he passed his beliefs and mission on to. It was their job to command his armies and pass his voice on amongst the rest of them. He kept them the closest, kept them the most motivated, and also kept them the most rewarded, granting them all kingdoms themselves. You need to do the same thing with these first 5 to 7 creators that you bring on. Make sure you pick quality, but they don't have to be the most elite already-performing creators, because: 1. They'll be expensive. 2. They'll have an ego. You want to find people who you can tell have what I call camera charisma and are already posting consistently, but you can tell there is room for improvement. If you catch them at that stage and you're the reason and/or the company they have a breakout with, they will tie their success subconsciously to you. When they tie their success to you, they will tell their friends, and then you don't even have to recruit because even better creators will come to you. They'll make better content for you than they will for anybody else. They'll negotiate rates at a better rate for you than anyone else, and they'll be more creative because they won't feel tied down. They'll feel motivated. ——— Reward them. Make them feel invested. They should feel like an integral part of this company. You should be inviting them to company events. You should be sending them gifts. You should be hosting calls with them where the founder is involved. The last thing you want is for the relationship to feel too transactional. Companies that I see do the worst or fail the fastest with this model are the ones that just treat creators like hired contractors. At the end of the day, they do not care about you unless you give them a reason to, and the reason has to feel like it was their idea. This one is extremely important : you cannot be afraid to spend and test. The name of the game is testing as much as you can. That doesn't mean testing blindly. Obviously, keep a strategy behind it. Make sure you're testing enough avatars and angles, and not just posting copycats 24/7, but you cannot be afraid to spend. The days of relying just on organic reach, if you want to be a company that scales infinitely, don't exist anymore. You're going to need to play the game of paid, so if you don't plan to pay to play, don't plan on playing at all. Instead of you paying somebody tens of thousands of dollars to learn this, I'll just start posting some videos on it so you can learn it yourself. Sincerely, Someone who paid the price to learn this the hard way

Tech founder: Creator marketing is what the fastest growing companies are all betting on right now, and here’s the good news Ecom guys have been hammering this model for years now AND 1- it’s not hard 2- it’s not new (which means you have mountains of data to learn from) Coming from TikTok shop myself I was collecting $100k/m posting a few videos a day and making companies millions of dollars. The trick is what I call focusing on the Alexander’s few Alexander the great had a select few generals who he passed his beliefs and mission on to. It was their job to command his armies and pass his voice on amongst the rest of them. He kept them the closest, kept them the most motivated, and also kept them the most rewarded, granting them all kingdoms themselves. You need to do the same thing with these first 5 to 7 creators that you bring on. Make sure you pick quality, but they don't have to be the most elite already-performing creators, because: 1. They'll be expensive. 2. They'll have an ego. You want to find people who you can tell have what I call camera charisma and are already posting consistently, but you can tell there is room for improvement. If you catch them at that stage and you're the reason and/or the company they have a breakout with, they will tie their success subconsciously to you. When they tie their success to you, they will tell their friends, and then you don't even have to recruit because even better creators will come to you. They'll make better content for you than they will for anybody else. They'll negotiate rates at a better rate for you than anyone else, and they'll be more creative because they won't feel tied down. They'll feel motivated. ——— Reward them. Make them feel invested. They should feel like an integral part of this company. You should be inviting them to company events. You should be sending them gifts. You should be hosting calls with them where the founder is involved. The last thing you want is for the relationship to feel too transactional. Companies that I see do the worst or fail the fastest with this model are the ones that just treat creators like hired contractors. At the end of the day, they do not care about you unless you give them a reason to, and the reason has to feel like it was their idea. This one is extremely important : you cannot be afraid to spend and test. The name of the game is testing as much as you can. That doesn't mean testing blindly. Obviously, keep a strategy behind it. Make sure you're testing enough avatars and angles, and not just posting copycats 24/7, but you cannot be afraid to spend. The days of relying just on organic reach, if you want to be a company that scales infinitely, don't exist anymore. You're going to need to play the game of paid, so if you don't plan to pay to play, don't plan on playing at all. Instead of you paying somebody tens of thousands of dollars to learn this, I'll just start posting some videos on it so you can learn it yourself. Sincerely, Someone who paid the price to learn this the hard way

They’re all on TikTok shop But if you hire them - let them operate like a founder Otherwise you’ll kill the juice