NEW LONG FORM VIDEO: Why nobody eats Crumbl Cookies anymore Crumbl Cookies went from a single store in Utah to more than 1,000 locations in less than seven years, becoming one of the fastest-growing restaurant chains in America. At its peak, the average store was generating more than $1.8 million a year. But by 2026, the story had changed dramatically. More than 20 locations closed in a single week, and some franchisees who had put their homes and savings on the line were facing serious financial losses. Just a year ago, Crumbl seemed unstoppable. After all, selling cookies to Americans sounds like a business that should be almost impossible to mess up. So how did one of the fastest-growing food chains in the country suddenly start falling apart? This is the rise and fall of Crumbl Cookies.