Joe Sugg, Generational Wealth Advocate (@joesugg) header
Joe Sugg, Generational Wealth Advocate (@joesugg) profile picture

For families building multi-generational wealth. Faith, family, financial freedom and fun... aligned so they last. Host of What Lasts

Colorado Springs, CO
Joined January 2009
Photo by Joe Sugg, Generational Wealth Advocate (@joesugg)Photo by Joe Sugg, Generational Wealth Advocate (@joesugg)Photo by Joe Sugg, Generational Wealth Advocate (@joesugg)Photo by Joe Sugg, Generational Wealth Advocate (@joesugg)Photo by Joe Sugg, Generational Wealth Advocate (@joesugg)Photo by Joe Sugg, Generational Wealth Advocate (@joesugg)Photo by Joe Sugg, Generational Wealth Advocate (@joesugg)Photo by Joe Sugg, Generational Wealth Advocate (@joesugg)Photo by Joe Sugg, Generational Wealth Advocate (@joesugg)Photo by Joe Sugg, Generational Wealth Advocate (@joesugg)
Twenty-five years ago I was watching people work hard for what they believed in. They had the heart for it, from a faith perspective, and they weren't getting paid enough to survive with a family. Meanwhile I kept hearing these lame stories about the one who has all the cattle on a hill. And I'm like, well then how come you guys are so broke? How come nobody is thriving? There has to be something I'm missing. #WhatLasts #Faith #FinancialFreedom #Origin Full conversation on What Lasts with Joe Sugg, Generational Wealth Advocate. heyfi.io/podcast
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You miss on something in business or in life, and the first thought is that it must mean you're not good enough. I put that to Mary Ligon, and her answer is a good recovery strategy, because we're not always going to win. She opened a candy store in Southern California with See's Candy as the big competitor... and ended up eating a lot of candy. Literally. Now when something doesn't work out, she asks what she learned, mainly about herself and her decision making. If she sits there beating herself up, she learns nothing. Think of golf. You don't bring the bad shot to the next hole. #WhatLasts #BusinessOwner #Mindset #Resilience Full conversation on What Lasts with Joe Sugg, Generational Wealth Advocate. heyfi.io/podcast
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Eye movements that change how a memory feels? My honest reaction when Celia explained EMDR was that sounds weird. She'd say the same. She was a therapist for more than 25 years before she trained in it, it was pretty new, and it was considered witchcraft. Her first thought was this is crazy, there's no way that works. But so many people were asking for it that she did the training so she could offer it. Then she fell in love with it. Things that would have taken years of talk therapy can change in two or three hours. #WhatLasts #EMDR #Trauma #MentalHealth Full conversation on What Lasts with Joe Sugg, Generational Wealth Advocate. heyfi.io/podcast
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We're not too busy. We're misprioritized. Everybody says they're too busy. Terence Chatmon doesn't buy it. We're the ones who build our schedules and then live by them, so when we say the kids are busy, we're the ones who put it on their calendar. In his words... we're not too busy, we're misprioritized. Who's building your calendar? #WhatLasts #BusinessOwner #Parenting #Priorities Full conversation on What Lasts with Joe Sugg, Generational Wealth Advocate. heyfi.io/podcast
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Humans made sand that thinks. If you've been telling yourself AI is for tech people, listen to this. Angelo Robles is 61, has no bachelor's degree and no tech background, and he says he has a hard time with Netflix. Two years ago he still felt something was starting that we've never seen before. He's not saying it's all good, and he's not saying it ends well. Think about what it's made from... oil, sunshine, metals and sand. Humans took sand and made it think. No degree required. #WhatLasts #AI #BusinessOwner #Entrepreneur My conversation with Angelo Robles comes out Wednesday on What Lasts with Joe Sugg, Generational Wealth Advocate. heyfi.io/podcast
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We've all done it. You overreact to somebody you love, a partner, a kid, even the dog, and later you step back and think, that was uncalled for. Mary Ligon says part of what's going on is that the person across from you isn't living in the same world you are. No matter how close you are. Different experiences, different upbringing, different filters. Everything that happens goes through the filter, then you make meaning out of it, and then you have an emotion about it. It's why police don't let witnesses of a car accident stand together. They know each one is going to see it differently. Their model of the world is not the same as yours. #WhatLasts #FamilyDynamics #Communication #Marriage Full conversation on What Lasts with Joe Sugg, Generational Wealth Advocate. heyfi.io/podcast
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If you've ever told yourself to just calm down about the business, you know how well that works. My wife Celia says anxiety is a nervous system response. It isn't an emotion or a feeling you can just change. Your brain and body are reacting to something they think is stressful enough to be life threatening, and the part of your brain that makes that call doesn't really know the difference between life threatening and normal. It goes off your experience. With the business owners she sees, a lot of it comes back to fear of failure or I'm not good enough, and when she digs deeper there's usually a past experience fueling it. It's not a feeling you can just change. #WhatLasts #BusinessOwner #Anxiety #EMDR Full conversation on What Lasts with Joe Sugg, Generational Wealth Advocate. heyfi.io/podcast
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Do you have a written family plan? You'd never run a business without a plan, so why run a family without one? Terence Chatmon says start by writing it down. What does your family truly value... not what sounds good, what you really value? And where are you going? Otherwise you wake up every day and go wherever the wind blows. Is your family headed somewhere on purpose? #WhatLasts #FamilyBusiness #Parenting #Legacy Full conversation on What Lasts with Joe Sugg, Generational Wealth Advocate. heyfi.io/podcast
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Wealth without purpose won't fulfill you. You might reach every dream you have in the marketplace... the wealth, the power, all of it. Terence Chatmon says none of it is going to fulfill you until you find a true purpose. And once you do, you start impacting lives, and the wealth you build reaches past you. Purpose first. #WhatLasts #BusinessOwner #Legacy #Purpose Full conversation on What Lasts with Joe Sugg, Generational Wealth Advocate. heyfi.io/podcast
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When I'm speaking, I start with a question. Wealth is... and then I wait. I get all kinds of answers. Wealth is wisdom. Wealth is time. Wealth is relationships. Wealth is money. What it really boils down to is that wealth is complex. For most people that complexity is the chase for a quality of life, and it goes way beyond money. You're building your business and that feels like one thing. You're trying to live your faith and that feels like another. You're working with your family and that feels like a third. All of it pulling you in different directions at once. It's complex, not complicated. #WhatLasts #Wealth #FamilyBusiness #Faith Full conversation on What Lasts with Joe Sugg, Generational Wealth Advocate. heyfi.io/podcast
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Your dog doesn't wonder what next year looks like. You do. Mary Ligon pointed out that dogs and cats stay in the present, which is why they're so therapeutic. We're the only ones we know of that time travel in our minds. Think about Walt Disney. He was poor as a kid, and he'd look through the fence at the other kids having a good time at the parks. When he got money, he bought an orange orchard and imagined a park out there in the future. His brother wouldn't give him the money and told him he was stupid, since the studio was making plenty. So Walt hired one of the cartoonists to come draw it out on a piece of paper anyway. He went out into the future in his mind. #WhatLasts #Vision #Mindset #Entrepreneur Full conversation on What Lasts with Joe Sugg, Generational Wealth Advocate. heyfi.io/podcast
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I ask everybody to finish the sentence. Wealth is... and I get money, time, freedom. Tex McQuilkin is going into his 17th year of coaching in a small town, so he sees the kids again after they graduate. They come back to the coffee shop or church, a strong handshake from dad, a hug from mom, and the kid catches him up on leading their fraternity or studying abroad or getting a job and hitting the ground running. That's wealth to him, because pouring into people is hard. They're teenagers and you almost want to shake them to get the lesson across. But then three, four, five, six years later they come back and you get a thank you. Wealth is pouring into people. @CaptainandCoach #WhatLasts #Leadership #Coaching #Legacy Full conversation on What Lasts with Joe Sugg, Generational Wealth Advocate. heyfi.io/podcast
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No paycheck. Food pantry. Then her own wealth. Forty hours a week with no real salary, and a food pantry to make it work. Then Jana Bishop built a business on her own terms, with integrity. #WhatLasts #Entrepreneur #FinancialFreedom #Faith Full conversation on What Lasts with Joe Sugg, Generational Wealth Advocate. heyfi.io/podcast
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Be careful who you let be your mirror. Everybody needs a mirror, somebody who will tell you what you can't see. The danger is letting too many people be that mirror. Choose a few voices you trust. #WhatLasts #BlindSpots #Wisdom #Leadership Full conversation on What Lasts with Joe Sugg, Generational Wealth Advocate. heyfi.io/podcast
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The lessons kids miss at seven. Some kids never learned the lesson at seven because life at home got hard right when it was being taught. Tex McQuilkin @CaptainandCoach on what social and emotional learning looks like for teenagers who missed it. #WhatLasts #Parenting #FamilyBusiness #Coaching Full conversation on What Lasts with Joe Sugg, Generational Wealth Advocate. heyfi.io/podcast
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Eight figures and still broke. Income goes up and the lifestyle goes right up with it. People are making six, seven, eight figures and they're still broke, because they're on a hamster wheel chasing it. #WhatLasts #FinancialFreedom #BusinessOwner #Wealth Full conversation on What Lasts with Joe Sugg, Generational Wealth Advocate. heyfi.io/podcast
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Even Cher had a voice coach. Mary Ligon has clients she's worked with for twenty years, and nothing is wrong with them. Cher had a voice coach for the same reason. Friends hold back because they don't want to lose the friendship... a coach will call you out. #WhatLasts #Coaching #BlindSpots #Leadership Full conversation on What Lasts with Joe Sugg, Generational Wealth Advocate. heyfi.io/podcast
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Your wife will tell you your blind spots. Mauro Schiavo says the fastest way to find your blind spots is to listen to the people who love you... and to your clients. Don't ignore what people tell you. #WhatLasts #BlindSpots #Marriage #Leadership Full conversation on What Lasts with Joe Sugg, Generational Wealth Advocate. heyfi.io/podcast
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Ten push-ups for every curse word. Ten push-ups for every curse word sounds small, and that's the point. Small reps build the self-awareness players need for the big decisions. Tex McQuilkin @CaptainandCoach on how his players learned to call each other out. #WhatLasts #Coaching #Leadership #Accountability Full conversation on What Lasts with Joe Sugg, Generational Wealth Advocate. heyfi.io/podcast
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All the right things. Wrong result. Making income is a process. It's a system, and it works regardless of what your faith is. When you do all the right things with the right heart and still don't get the right result, that's where bad belief systems come in. #WhatLasts #BeliefSystems #BusinessOwner #Income Full conversation on What Lasts with Joe Sugg, Generational Wealth Advocate. heyfi.io/podcast
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