How come meta business manger feel like a 2001 Wordpress website. While the engine is alien tech?

How we increased RPV by 35% by completely rebuilding our offer: Before the haters start commenting — the test isn't done. We don't call a winner until ~10k visitors. But the early data showed us something interesting. Our offer wasn't actually built around what the customer wanted. We were doing what a lot of brands do: “Buy more, get more.” 2x the main product. Random free gifts. More perceived value. Sounds like a better offer, right? Except when we went through the actual orders and customer behavior, we realized something: Most customers didn't WANT 2 of the main product. For a new customer, buying 2x of a product they've never tried is a much bigger commitment. So instead of asking: “How can we give them MORE?” We started asking: “How can we make ONE purchase feel COMPLETE?” That's when we rebuilt the offer. Instead of pushing 2x the main product, we introduced a complete kit — the main product + smaller complementary products that actually make sense with it. And for the customers who DO want 2? They can get the complete kit for free. So now we're not forcing the customer into a bigger commitment just to feel like they're getting the best deal. We're lowering the friction on the first purchase while still giving them a strong reason to increase AOV. And here's the gold: Those smaller complementary products have great margins. So the customer gets an offer that feels more valuable... while the economics of the bundle actually improve for us. Early result: +35% RPV. The lesson wasn't “add more gifts.” It was: stop building the offer YOU think is valuable and start building it around what your customers are actually trying to buy. Will share the final results once we hit 10k visitors.

I've always been told to run agency accounts on Meta. Now Meta nuked them. Are personal accounts the new way?