
Freelance head of product, founder of @productpeople_, author, speaker. #productmanagement | #prodmgmt 👉 Find me on @jock@mas.to #mastodon
London, UK
Joined May 2010
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PRODUCTHEAD: Not binary but a sliding scale
» “Sometimes the answer is to literally make a list of features and ship them”
» When your organisation doesn’t ‘get product’, it may be your approach to product management that needs to flex
imanageproducts.com/producth…
#prodmgmt
PRODUCTHEAD: More isn’t necessarily better
» When money is tighter, product people need a better grasp of the financials
» AI may increase lines of code created, but also lengthens code reviews
imanageproducts.com/producth…
#prodmgmt #financials #strategy #roadmap
PRODUCTHEAD: How is your work perceived?
» Do you actively encourage people to tell you when your strategy isn’t working?
» How others perceive how product management is working is just as important
imanageproducts.com/producth…
#prodmgmt #assumptions #perception
PRODUCTHEAD: Avoiding putting people in boxes
» Personality, skills and values are interpreted differently in different contexts
» Cultural norms can make it harder for teams to communicate effectively without conflict
imanageproducts.com/producth…
#prodmgmt #culturalnorms
PRODUCTHEAD: Product positioning in the age of AI
» When markets are evolving so quickly, your product positioning may need to evolve with them
» The fundamental assumptions underpinning your strategy must be verified o…
imanageproducts.com/producth…
#prodmgmt #positioning #strategy
🌟 FRESH on I Manage Products: Chess is easier when you can see the board
A Wardley Map is to corporate strategy what a chessboard is to players.
imanageproducts.com/96-chess…
#prodmgmt #wardleyMapping #strategy
PRODUCTHEAD: I’m finally beginning to understand Wardley Mapping
» Strategy without a map is like chess without a board
» There are economic and competitor patterns that affect your strategy whether you want them to …
imanageproducts.com/producth…
#prodmgmt #wardleyMapping #strategy
PRODUCTHEAD: Dealing with change
» People change their own minds, you don’t do it for them
» Behind a defensive reaction are concerns – start there
» Push the open door – make allies of the people amenable to the change
imanageproducts.com/producth…
#prodmgmt #change #behavior
PRODUCTHEAD: Evals are just another rabbit hole
» Evals are your way to check your AI is behaving
» Writing evals is a task a PM can do, but shouldn’t
» With AI, “done” becomes a calibration about an acceptable variance in output
imanageproducts.com/producth…
#prodmgmt #AI #evals
PRODUCTHEAD: Theory versus practice
» ‘Good’ product practice is boring – good and useful progress without drama
» So you can build your own digital services. What’s next?
» Corporate values can be more revealing than …
imanageproducts.com/producth…
#prodmgmt #postdigital #behavior
PRODUCTHEAD: Understanding our defaults
» We have 4 behavioural defaults: emotion, ego, social and inertia
imanageproducts.com/producth…
#prodmgmt #behavior
PRODUCTHEAD: To build or not to build?
» AI means product people should focus more on discovery and go-to-market
» AI opens the door for product people to become product builders
(A range of views this week on PRODUCTHEAD)
imanageproducts.com/producth…
#prodmgmt #building #genAI
PRODUCTHEAD: The SaaSpocalypse ends not with a bang, but a whimper
» The SaaSpocalypse won’t kill off vendors, but they will have to change their pricing strategy
» There is an opportunity to exploit higher usage driv…
imanageproducts.com/producth…
#prodmgmt #pricing #pricingstrategy
PRODUCTHEAD: Organisational norms, behaviours and business models
» Open and sustainable dialogue across roles leads to greater organisational coherence
» An organisation’s business model solidifies over time
imanageproducts.com/producth…
#prodmgmt #norms #behaviors
PRODUCTHEAD: Managing up and down
» Go-to-market execs won’t hear you unless you speak in currency symbols
» Your manager can’t advocate for you if you don’t brief them
imanageproducts.com/producth…
#prodmgmt #managingup #moneystories
A go-to-market strategy isn’t an afterthought to an upcoming product launch. It's about where value exchanges occur, and making them more frequent, consistent and predictable.
imanageproducts.com/95-how-t…
#prodmgmt #gotomarket #gtm #strategy #productmarketing
PRODUCTHEAD: Moats and bridges
» When a measure becomes a target, it ceases to be a good measure
» Product, market, model and channel must all fit together to be successful
imanageproducts.com/producth…
#prodmgmt #genAI #moat
PRODUCTHEAD: AI usage and the ‘bottleneck’
» In complex human systems the constraint is often policy, mindset, or coordination, not a single bottleneck
» Being the “human in the loop” means having genuine authority, time to…
imanageproducts.com/producth…
#prodmgmt #genAI #bottleneck
PRODUCTHEAD: Who doesn’t love a good manifesto?
» AI is forcing us to adapt how we work in the face of greater information flow
» However, this doesn’t mean we abandon the fundamental guiding principles of our discipline
imanageproducts.com/producth…
#prodmgmt #manifesto #principles
PRODUCTHEAD: What does ‘done’ even mean these days?
» With AI, shipping a product is not ‘done’, it’s the start of testing whether its behaviour is acceptable
» Staff-facing products are about tasks, decisi…
#prodmgmt #definitionofdone #operatingmodel
imanageproducts.com/producth…