Just over a decade ago, NNPC Limited did not have an official presence on social media. A group managing director who had just taken office wanted to know what Nigerians were saying about the company on social media and wondered why this was not part of the communications strategy of the company. I was not in the room when this conversation was happening, but I believe that the prior years I had spent building a personal brand identity that was heavily focused on social media usage in Nigeria paid off. Someone in the room remembered, and that was how, in the twinkling of an eye, I got a redeployment from my role as an HSE planner to a brand-new role that never existed. This new role, Technical Assistant, Special Projects (New Media), was created just for me, and the rest is history. I remember the first face-to-face, almost like an informal interview, that I had with the Group Managing Director, where he goes, “Are you the social media person that I was told about? So, what can you do for us?” I answered without batting an eyelid, “Sir, you are the one that will do the work. My role is to tell Nigerians that you have done the work using social media as a communications channel.” I performed excellently in that role and went on to occupy similar positions in the Ministry of Petroleum Resources, Nigeria, where I worked as a media advisor to two cabinet ministers over a 4-year period. Fast forward to the PIA 2021 era, the company restructured, and my current role was now established. I remember getting a call from the then Chief Corporate Communication Officer, who pitched to me why that was a fitting role for me considering the achievements over time. I am excited that the accounts set up over a decade ago have since grown in combined followership to over 0.0016 billion, with a combined average annual positive impression count of over 0.05 billion. #PoweredByHer #HumansOfNNPC