Neuropsychologist and product strategist. I build tools that measure the mind and write about how modern systems shape cognition and mental sustainability
Orlando, FL, USA
Joined March 2012
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The AI apocalypse may not arrive with killer robots.
It may arrive with excellent formatting and a button that says, “Want me to finish that thought for you?”
medium.com/ai-ai-oh/please-h…
#AI #Cognition
The brain doesn’t reset on January 1.
It negotiates.
Why resolutions fail — and why a January Contract works instead 🧠👇
medium.com/@jnhook/the-janua…
#BehavioralScience #Psychology #Habits #ExecutiveFunction #MentalHealth
Ever feel tired without being overwhelmed?
Restless even when nothing’s wrong?
That’s Standby Mode: a cognitive state of constant readiness.
medium.com/@jnhook/living-in…
#CognitiveLoad #Burnout #Psychology #ModernWork
Modern life isn’t just busy.
It’s cognitively expensive.
Uncertainty, constant decisions, and digital systems tax the brain in ways we rarely name. I’m curating essays that explore that cost.
👇
flipboard.com/@juliehook2016…
#Neuroscience #Cognition #Overload
Being “high-functioning” often comes with a hidden cognitive price. It’s not about capability; it’s about the constant mental work no one sees.
Why performance comes at a cost: medium.com/@jnhook/the-hidde…
#CognitiveLoad #MentalHealth #Neuropsychology #Burnout #ProductivityScience
Overthinking feels exhausting because it is. Your brain burns real energy managing uncertainty and mental “replays” long before you act. Here’s why you’re tired before you even start.
medium.com/@jnhook/why-overt…
#Neuroscience #CognitiveScience #MentalHealth #BrainHealth
MIT’s new Iceberg Index shows we’re only seeing the tip of AI’s impact. The real exposure? Cognitive middle-skill work we never talk about. Full article here:
medium.com/@jnhook/the-hidde…
#AI #FutureOfWork #CognitiveScience #AIImpact
Uncertainty drains more mental energy than difficulty.
A vague two-line email can exhaust you faster than a 50-page report. Here’s the neuroscience behind it.
medium.com/@jnhook/uncertain…
#Neuroscience #Productivity #Burnout
High achievers don’t burn out loudly. They fade quietly.
Here are the 7 early signs most people miss 👇
medium.com/@jnhook/the-burno…
#Burnout #MentalHealth #HighAchievers
Forget the prompt theatrics. AI isn’t moved by emotion, only clarity and structure.
How to actually get better outputs 👇
medium.com/p/63be9861cc09
#AI #LLM #PromptEngineering
#AI #MachineLearning #PromptEngineering #LLM #AIEthics #TechWriting #Productivity
AI buzz vs. real impact. 88% of companies say they use AI but only 39% see real financial returns.
Read how high-performers break the mold and truly scale smart AI → medium.com/@jnhook/the-neura…
#AI #AIFailure #DigitalTransformation #Leadership #TechStrategy
I really enjoyed taking with the group from CogNation hard to believe it was two years ago already!
In this episode we talk with Dr. Julie Hook @jnhook about her work as Product Manager for the NIH Toolbox, a comprehensive cognitive, sensory and motor testing system developed by the National Institutes of Health @NationCog
podcasts.apple.com/us/podcas…
Julie N. Hook, PhD retweeted
📆 Save the date! The NIH Toolbox® Assessments Conference will be held April 8-9, 2024. Join us to gain an introduction to our latest in assessments, outcomes research & advanced measurement tools on the horizon. Mark your calendars!
Registration and details are forthcoming @NIH
Excited to participate in this event!
COMING SOON! Introducing the #NIH Toolbox® V3 iPad app. Register for our free Virtual Conference on March 24 to learn how the latest V3 #assessment suite can address your needs.
Register Today ➡️ ow.ly/mU4n50N6r25
I”m intrigued by long term sustainability of this choice. This couple is in their 50s. I’d like to see a follow up in 10 years. Im guessing they are back on dry land. Do you agree? insider.com/couple-lives-per…
I’ll be adding more blueberries to my morning yogurt ;-) #wellbeing uc.edu/news/articles/2022/05…
Great working on a product with such a positive impact.
If you are:
➡️ Developing a new #research protocol for a #pediatric study
➡️ Assessing an older adult for possible #dementia
➡️ Gauging the language skills of individual with intellectual #disability
The NIH Toolbox® can address these needs, and more!
ow.ly/LY6f50DCLaZ
Brain mapping offers exciting possibilities for future neurological treatments. singularityhub.com/2021/12/2…
