Performance Marketer 🎯 | CEO of AdTribute 🚀 | $295M+ Ad Spend Managed 💸 | 15+ Years Growth Expertise 📈 | Forbes Council Member
San Francisco, CA
Joined October 2009
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TikTok Head of Ads for North America Leaves TikTok
TikTok Ad Exec exits app as it faces potential US ban.
Sameer Singh, who oversees TikTok's North America ad business, is set to leave, according to an Internal Memo.
Is this a sign of TikTok's fate in the US or something else?
Business Insider article 👇👇
#tiktok #tiktokban #smm #PR #seo #socialmedia
OpenAI Might Have Lost The White House, But It's Moving Full Steam On Ads
@OpenAI held early talks with @TheTradeDesk about selling ads in #ChatGPT, just two days after confirming @criteo as their first ad tech partner, potentially connecting 17K advertisers into ChatGPT Free and Go tiers.
Criteo's data shows organic LLM-referred users convert 1.5x better than other channels, but what ad performance looks like is still unknown, as the first ad campaigns just kicked off last month.
Early beta advertisers faced $200K minimums and $60 CPMs.
Brands Currently Running ChatGPT Ads:
Brands Currently Running ChatGPT Ads:
• HelloFresh (meal kits)
• Best Buy (electronics)
• AT&T (telecom services)
• Pottery Barn (home furnishings)
• Enterprise (car rentals)
• Qualcomm (tech components)
• Expedia (travel bookings)
• Adobe (promoting tools like Acrobat Studio and Firefly)
• Audible (audiobooks and subscriptions)
• Target (products via keyword triggers like kitchen appliances)
• Williams-Sonoma (home goods and kitchen items)
• Ford (automotive)
• Mazda (automotive)
• Mrs. Meyer’s (cleaning products)
Still think LLM advertising is "years away"?
#Marketing #DigitalMarketing
Google just dropped Search Live with real-time voice convo powered by Gemini 🤯
Say goodbye to typing — it actually talks back and remembers context.
Search is changing faster than ever!
#VoiceSearch #GoogleAI #SearchUpdate #SEO #SearchEngine #generativesearch
searchenginejournal.com/goog…
A great breakdown of @ecomchasedimond 9-Step Process to Write High-Converting Copy
#marketingtrends #ecommerce #copywriting #branding #SMM #MarketInsights
🚀Marketer's 2025 Guide to Navigating the Evolving Landscape
1/ Artificial Intelligence is revolutionizing digital marketing by enabling hyper-personalized experiences and efficient ad placements. However, this shift raises concerns about transparency and control for marketers. Balancing AI’s benefits with the need for oversight is crucial as its role in ad buying expands.
#marketingtrends #marketinglandscape #MarketingExperts
9/ Subscription-Based Models
Offering subscription services can drive predictable revenue and foster customer loyalty. Personalized subscription options cater to consumer preferences, enhancing satisfaction and retention.
Great guide by @amandanat where she breaks down all the ways to do audience research.
• What audience research is
• Why it's critical for modern marketing
• Audience research vs. market research
• 5 big myths of audiences
• How to future proof
sparktoro.com/blog/audience-…
#MarketingStrategy #MarketingTips #marketingtrends #digitalmarketing
JP Johl retweeted
🔥 JUST RELEASED:
8 DTC Leaders Reveal Their 2025 Growth Playbook
With ad costs hitting record highs, the best brands aren't just surviving..
They're thriving.
Here's what you'll get inside ⬇️
→ SoarWithUs & Hambi's 3-phase creative growth framework
→ @triplewhale's data-driven Moby insights
→ @aftersell's post-purchase strategies (that added $34 to AOV)
→ @KnoCommerce's customer insights automation
→ @foreplay_co's AI-powered creative insights
→ @taboola's DTC traffic expansion strategy
→ @socialsnowball's customer-to-revenue blueprint
→ @conversionwise's effective A/B testing for ecom guide
Plus: Step-by-step implementation guides for each strategy.
Want instant access?
1. Like this post
2. Comment "DTC"
3. ♻️ Repost
Follow me @OliverKenyon for the link!
🚀 2025 Marketing Trends You Need to Know 🚀
The digital marketing landscape is shifting rapidly. From AI to social commerce, here’s what you need to watch out for this year.
#DigitalMarketing #PaidMedia #SEO #Advertising
🎨 Creative Testing & Iteration
Creative that works today might not work tomorrow. Marketers are increasingly focusing on creative testing — A/B testing, multivariate testing, and real-time optimization are driving ad performance to new heights. #AdCreative #creativemarketing
🔮 What’s Next? The Future of Digital Marketing
As we move through 2025, we can expect more innovation, more AI, and a constant push towards personalized, performance-driven strategies. The key will be staying agile and adapting to new tools and trends faster than your competitors. #MarketingTips #DigitalTrends #Innovation