Relaunching career at mastercard in digital partnerships.
New York
Joined July 2008
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CBension tells a packed house, the number one reason agencies don't win a pitch is (the wrong) casting: #4AsTransformation
Sage advice Catherine Bension, SRI: I don't think agencies are strategic enough about what they pitch and what they don't #4AsTransformation
The always eloquent @gtstern opens the Management Practitioners Forum #4AsTransformation. Looking forward to an insightful day.
It wasn't a good meeting if the client doesn't say "I never would have thought of that" @jdisend #4AsStratFest
Sally Thornton @ForshayTalent talks about a results only work environment: no meetings required. Love it. #3percentconf
Jennifer Seidel retweeted
"There's no ROI on twitter but there is ROI on awesome and sometimes that happens on twitter." -Scott Stratten #3percentconf
People can't learn if they can't make their own mistakes. Good advice from @nancyvonk and @janetkestin #threepercent
Excited to hear what @nancyvonk and @janetkestin have to say. Promises to be generous, practical, useful as always #threepercent
The need to take risks in order to reach new levels of success is a recurring theme onstage #ana_masters
CMO Tony Pace shares content integration success stories for Subway, with a shout out to his staff and agencies @4As #ana_masters
Coca Cola's Joe Tripodi: our ability to adapt, participate and lead culture will allow us to achieve our business goals #ana_masters @4As
Walmart's Stephen Quinn: we can all make a difference, and if it fits with your brand, you really need to take that on #ANA_Masters
Walmart CMO Stephen Quinn: brand purpose is not just people buying more stuff #ana_masters
Bob Liodice delivers a thoughtful, realistic yet optimistic take on the state of the advertising industry #ana_masters
Register now for this year's #4AsStratFest 10/27-29 in Nashville before it sells out! 4asstrategyfestival.com/
Learn to get better business results from your online data in this free 7/24 Google/Forrester webinar tinyurl.com/of28sfk @4As
Final final deadline for the 2013 Jay Chiat Awards is July 1. There's still time to enter. 4asstrategyfestival.com/