Chief Marketing & Growth Officer, Team Leader & Corporate Strategist | Entrepreneur & SMB champion | Passionate about education technology & future of work.
Silicon Valley, CA
Joined May 2009
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Holding teams accountable for achieving their goals doesn’t have to be painful - in fact it can be a whole lot of fun: linkedin.com/pulse/we-learn-… #goalsetting #teamengagement
Here's how to convert as many leads as possible who consider your #seniorliving facility: chiefoutsiders.com/blog/next… @ChiefOutsiders
.@linkedmessaging approaches that might have a better chance of resonating with a long-term audience: prnewsonline.com/chief-insid… @PRNews #socialmedia
#Vanitymetrics may deliver an attractive monthly website traffic report but they don’t quite pay the bills. Here's what does: chiefoutsiders.com/blog/grow… #marketingstrategy
How can you encourage "viralness" with your happy customers? Here are the basic steps to get you started: chiefoutsiders.com/blog/inje… #marketingstrategy #fractionalCMO
Not sure of the potential impact of #AI on your business growth? Read this next: linkedin.com/pulse/leveragin…
Looking to break a logjam, position your company for a new market, or gain a greater handle on the essence of a contemporary marketing, sales, and operational alignment? A #fractionalCMO can be of great benefit: chiefoutsiders.com/blog/frac…
Jennifer Apy retweeted
Torey Carter-Conneen, #CEO of ASLA, tapped Tom McCrary's expertise to craft a compelling vision and strategic plan, and having a personalized approach made all the difference!
Consider how a #FractionalCMO could bring fresh perspectives and proven strategies to your team.
How to improve conversion of leads to residents in your #seniorliving facility: chiefoutsiders.com/blog/next… @ChiefOutsiders #healthcare #seniorcare #assistedliving
CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark chiefoutsiders.com/blog/ceo-… #marketingstrategy #CEO
When the market throws a curveball, it might seem like there is no light at the end of the tunnel. But resilient companies find a way to pivot: yfsmagazine.com/2022/07/14/g… @YFSMagazine #goodtogreat #jimcollins
How to Acquire New Residents for Your #SeniorLiving Facility in a Competitive Market linkedin.com/pulse/how-acqui…
Jennifer Apy retweeted
What can be learned from celebrating a 100th birthday in your 70s, and how does it relate to business goal-setting?
At Chief Outsiders we embrace the principle of "Begin with the end in mind," to help #CEOs define success and achieve it.
Here's how 👇 bit.ly/4eJRAr3
Not sure of the potential impact of #AI on your business growth? Read this next: linkedin.com/pulse/leveragin…
How #B2B social marketers can better utilize #LinkedIn to balance engagement with conversion goals: linkedin.com/pulse/balancing… #socialmedia
Do you know what your go-to-market blindspots are? Today I'm uncovering the first of several I've seen and my tips to avoid it: chiefoutsiders.com/blog/ceo-… @ChiefOutsiders #CEO #marketingstrategy
Jennifer Apy retweeted
Predictable revenue growth hinges on a balanced #sales process and alignment between sales and #marketing.
✔️ Align teams for unified strategy
✔️ Implement consistent sales methodology
✔️ Equip your team with the right tools
A #FractionalCSO can help 👇 bit.ly/3XKNbME
How to create a #flywheel of success with team discipline, processes, and strategic understanding: yfsmagazine.com/2022/07/14/g… @YFSMagazine #goodtogreat #jimcollins #leadership
Is your market fit not so ideal? If so, you leave the door open for a competitor to swoop in and gain market momentum with the right audience. Here are 4 factors that need to be true to validate product-market fit: chiefoutsiders.com/blog/ceo-… @ChiefOutsiders #CEO #marketingstrategy
There’s no magic to developing insights that can power an effective marketing program. It simply requires broadening your group of “advisors” – turning to people who know your business best: chiefoutsiders.com/blog/next… #seniorliving #assistedliving @ChiefOutsiders
