If you use Apple Music or Spotify, you’ve probably noticed that some songs now have moving “cover” images. We made the traditional, static cover for “This” with a modified grade-school spin art machine. But one slow-motion shoot later, and our kinetic cover art was born. In this cool Behind the Scenes piece of that process, you see Steven Meizler and Jeff Desom (who also edited this video) working with us. When you stream the song on Apple Music, you’ll see the full 35s loop of Motion Cover Art. And when you stream the song on Spotify, you’ll see an 8-second loop running as the Canvas. And, of course, you can stream the song on all other platforms, too. So get to it.