Founder @ohointeractive. We help with all things web + digital for higher ed and healthcare.
Boston, MA
Joined January 2008
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Looking forward to seeing the results from the @ohointeractive survey conducted this spring with higher ed marketers on team make-up, skills, and strategies.
Join @rachelreuben on Wednesday, June 9 to get a sneak peek at the 2021 Building a Better Higher Ed Marketing Team Survey results. #OHOu #highered oho.com/blog/oho-u-2021-onli…
Jason Smith retweeted
Who doesn't want more qualified leads? Join @NickMHemming for the 4th week of the OHO U 2021 Online Conference on June 30 to learn how digital marketing can help. #OHOu #HigherEd oho.com/blog/oho-u-2021-onli…
Jason Smith retweeted
Excited to announce that @radiofreegeorgy will be presenting during the 2nd week of The OHO U 2021 Online Conference! Registration is live for all four weeks from June 9 - June 30. oho.com/blog/oho-u-2021-onli… #OHOu #HigherEd
Jason Smith retweeted
To help our colleagues in higher education build a case for staffing, we've put together this short survey. We would greatly appreciate it if you could take a few minutes to add your own experiences to the responses!
surveymonkey.com/r/OHO2021SU…
A must read if you manage or depend on digital ads to grow your business – the changes are rolling out already – "How iOS 14 Privacy Changes Will Impact Your Digital Ad Campaigns" buff.ly/3gFbS9z
As colleges spend more on video, we've put together a series of articles that summarize our user research from the past 5 years on what prospective students will watch. buff.ly/3lvhvaV #highered
Jason Smith retweeted
Heyooo! Are you planning a website redesign soon? Join us on 2/10/21 for an OHO U webinar: Herding Cats — a Practical Primer on Leading a Successful Website Redesign featuring @jason_smith! oho.com/oho-u-webinar-herdin…
If you're looking to boost leads and enrollment for your graduate programs – make sure you have these 3 foundational strategies in place. oho.com/blog/3-strategies-in… #highered #EMchat
It's time to audit your school's presence across all of the Google properties – with nearly 50% of organic search traffic staying on a Google property it's important to make sure your school's info is accurate and on point. Learn how --> buff.ly/324PfU4 #highereducation
How did COVID impact #highered website traffic? In a shocking turn, desktop traffic increased ... see all of our Google Analytics benchmarks for higher ed from 2020 buff.ly/3ach1D2
A website content audit is an essential part of a website redesign – @choiceofpies shows from @ohointeractive it doesn't have to be overwhelming. buff.ly/3pBy1YD
pandemic remote learning might kill the snow day, but now kids are going to be hoping for a Google-down day.
Breaking down the @ohointeractive process for building an digital advertising audience to recruit students – sharing the details you need to improve conversions #emchat #highered buff.ly/3gHKJRo
Missing #amahighered in person this year - but you can still download all your favorite @ohointeractive swag and resources oho.com/web-digital-marketin…
What do project managers do? To celebrate International Project Management Day we asked @ohointeractive to explain in gifs. oho.com/blog/what-do-project…
Organic traffic is the most valuable – it converts at higher rates. But, only 53% of organic traffic is making it your site – Google is redirecting the majority of the other half to Google owned properties. Learn what to do: buff.ly/324PfU4
Texting reaches prospective students at rates 8x email – if texting isn't in your recruitment strategy we've highlighted 8 texting platforms to consider buff.ly/2TNsmA2
Are you kidding me? A conference with goat? You betcha – special rescue goat from California joined the @ohointeractive virtual conference.
Next week is the final week of the OHO U Virtual Conference – it's not too late to register for Tuesday's session on Content Strategy. buff.ly/3iPUFHP #contentstrategy #highereducation
