Marketing. Content. Growth. Startups. Previous: a16z | Linkedin | Impact Theory

CA
Joined December 2013
Marketing to marketers might be the greatest career hack ever.
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"People don't want more emails. They want better emails." Incredible breakdown from @lennysan on his journey to 500K subs and why quality + consistency = all that matters. Congrats! lennysnewsletter.com/p/50000…
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You can look at the current state of social where everyone's a creator/thought leader as cringe OR you can look at it as a positive culture of learning and sharing ideas online. Your choice.
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Is there a more unholy place on the internet than a recipe website?
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What is the @lennysan's Podcast of marketing?
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New X ad unit is subtle. No “Promoted” with arrow in bottom left just a small “Ad” in upper right. Feels more native. Curious to see how it impacts ROAS.
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This Threads onboarding step could have greatest impact whether it's a Twitter replacement or becomes something entirely different A social app is more than the sum of its features, it's the network, the culture the network creates, & the behaviors it discourages/encourages
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👍 lead magnets to drive newsletter sign-ups 👎 lead magnets to drive MQLs
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Jared Smith retweeted
The stakes are high. The opportunities are profound. From the creation of new medicines to novel ways to solve climate change, AI offers the promise of a better world. Explore our vision for the AI-enabled future: a16z.com/ai
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Jared Smith retweeted
Big news! We’ve blown past all records & SF/LA #TechWeek hit some major milestones: ⭐450+ events ⭐30k+ total signups, 14k in last 30 days! ⭐150+ of the top VCs hosting T-4 days left! Register here: Tech-week.com Oh, & wondering why we're doing LA/SF back-to back?👇
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Just 3 companies make up over 90% of the US phone market. And they were all founded 47-95 years ago! • Motorola: 1928 • Samsung: 1938 • Apple: 1976 @getpeid is trying to disrupt that with @nothing. What an incredible challenge to take on.
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Great story on the world's most famous virtual influencer—Lil Miquela.
You've probably heard of Lil Miquela. The 19 year-old has millions of followers. She's partnered with Samsung and Prada – even had fan fiction written about her! But she's also not *real*. I got to chat with her creators about her origin story. Absolutely mind-bending. 👇
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🚨 The @a16z Marketplace 100 is here! We evaluated more than 12,000 companies (using @ConsumerEdge credit card data) to find the top 100 fastest-growing private marketplaces by GMV. This year saw some major moves - here's what @zachcohen25 and I found ⬇️
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All kinds of growth + marketing 💎💎💎 dropped by @kirbyman01 in this one!
How do you know if a social app will be a "hit?" Predicting what goes mainstream - and what stalls out - might seem random. But after years of leading growth @Snap & investing in consumer social at @a16z, I've found early signs of huge products 👇
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Emails should come with read times
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The real acquisition channel for Google Bard isn't text. It's voice.
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We’re officially 10% through the year, but that means we still have 90% left to create something remarkable. Not sure what to build? Here are 12 big ideas from partners at @a16z, ranging from games to compliance to healthcare to space, and of course... lots of AI opportunities.
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If I were a complex enterprise software company (*cough* Marketo) I would train AI on my knowledge base and user forums to supercharge support and onboarding.
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17% of Stanford students admitted to using ChatGPT for fall quarter finals. Most used it for brainstorming. Higher ed is long overdue for a change. Is AI the catalyst?
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Full story, including how professors are reacting: stanforddaily.com/2023/01/22…
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