Growth at @getnoise Ask me anything UGC 🤝

Saint Louis, MO
Joined May 2018
One of the purest joys of working in-person: I get to walk in and say “THERE’S TWO OF THEM?!” when I see John and Greg each morning (John and Greg are of course brothers turned co-engineers at Noise)
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In NYC for App Week this week. We’re hosting our Pickleball Social with @RevenueCat officially, but would love to meet up with anyone in the space who wants to connect otherwise 🤝 Register for pickleball here: luma.com/yqj0w6ql
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$0 to $100M ARR marketing strategy, in three steps: 1. Test creative organically at scale 2. Your highest-viewed content on organic algorithms is going to be your highest-converting ad when run on paid rails. Take that content and: 3. MOON IT on paid ads 🚀
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Not perfect, but leveling up quickly Curious to hear what features are essential to anyone managing a large number of creators at once
Our creator messaging experience is leveling up VERY quickly Now, brands on Noise can: • Chat with the Noise Agent • Easily separate Group and Direct messages • Archive and sort chats seamlessly • All within our new messaging interface! ✅ What features are we missing? 👇
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“AI could kill us all” ”AI UGC will replace creators” ”AI will replace all white collar jobs” meanwhile AI burger:
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Unfortunately it is a little too easy to tell which office bake-off submission is mine 😔
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Feeling very official this week ✅
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Register for our Pickleball Social here (it WILL get competitive) 👇
We’re hosting an event at @RevenueCat's New York App Week! 🍎🏓 Noise x RevenueCat’s Pickleball Social is Tuesday, Oct 20th at 9am in NYC. Meet, network, and compete against fellow app founders and marketers in the UGC space 😎 Plus, meet the Noise team and we’d love to talk about UGC, app growth, or the tech space as a whole ✅ Registrations are OPEN! Check out the link below to apply. Seats are limited! ⬇️ luma.com/yqj0w6ql
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Office bake-off nightmare scenario
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2 group game show outings down, of course we stay undefeated 🥱
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James Brunts retweeted
Today, Nolla Health became the first organization in the U.S. (and possibly the world) to receive regulatory approval for an AI to issue initial prescriptions. This makes Nolla the first ever actual end-to-end AI doctor.
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When we started UGC on Noise, every creator HAD to have to stand up a brand-specific account for each brand they work with. Then, we switched to 'niched' accounts (we still think these more broad, niched-down accounts are best, btw) But some brands (typically brands that are HYPER-niched or with more budget bandwidth) need dedicated 'brand ambassador' accounts, and now they are BACK as an option for brands on Noise Unlimited 🤝
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unfortunately I have fallen victim to the office-wide NeeDoh epidemic
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There are lots of tools available in the UGC space right now. Noise has the most creators (2M app downloads) and is the only one that is STRICTLY pay-as-you-go. It now also has every tool available across every competitor in the space.
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I hated the sand at first on our 2.0 website, but eventually @StuFeldtSr and @Nic_nokay wore me down on it I genuinely don’t know if I’m more upset at the fact that I love it, or the fact that I have to admit they were right And yes - “I don’t like sand. It’s coarse and rough and gets everywhere” has been used at least 1,000 times in the past two weeks.
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I wonder if they need UGC
JUST IN: IRS launches its new official mobile app, allowing Americans to check refunds, view balances, & make payments.
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In 2.0 it takes 30 seconds to take a UGC post from the wild and turn it into an ad on Meta, TT, etc
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Talking head is quickly becoming the most in-demand format on Noise Some of our creators have gotten millions of views without ever speaking on camera, and it's crazy that when called to step it up, they're delivering in SPADES 🎯
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