ジェコ氏

Nobody camped 8 days for a pocket watch. They camped for the right to own something with an Audemars Piguet logo for $400 instead of $30,000. AP built their brand over 50 years by making sure most people can never buy one. Waitlists. Relationships. Six figures minimum. The wall around the brand IS the brand. Royal Pop punched a hole in that wall. $400. Walk in. Buy it. Except so many people wanted through that hole that Dubai cancelled the launch. Liverpool called police. Bangkok had queues through entire malls at 6am. NYC had overnight camps in Times Square. Swatch says it's not limited. They'll make millions. And people still camped. Because it was never about the watch. It was about standing on the other side of that wall, even for a day.